Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

Prettybird introduces a gargling choir and a good kind of thirst for Robinsons
LONDON, UK — English fruit drink brand Robinsons has launched its first brand campaign since unveiling a radical new rebrand…
Read More » -

Serviceplan Berlin uses AI to help trans people match the gender of their children’s photos
BERLIN, GERMANY — According to estimates by dgti, around half a million people in Germany do not identify with the…
Read More » -

Our favorite ads elevate Southeast Asian street culture, turn traveling into a literal horror movie, and celebrate women changemakers
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -

Saint Elmo’s raises awareness for Long Covid Symptoms by infecting characters in popular video games
MUNICH, GERMANY — Even though Covid-19 as a global health emergency was declared over at the beginning of May, it…
Read More » -

Bridgestone MEA and Serviceplan Middle East release catchy ‘The Lane Change Song’ to aid in road safety
DUBAI, UAE — Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab…
Read More » -

OKX works with BBDO New York to rewrite the system with Web3 technologies
SEYCHELLES, EAST AFRICA — OKX, the leading self-managed Web3 wallet app and a presenting partner of Tribeca Festival, has launched…
Read More » -

Leopold Museum’s ‘A Few Degrees More’ transforms popular artworks into warnings of climate change
VIENNA, AUSTRIA — Austria’s leading art institution – the Leopold Museum in Vienna – has staged an ingenious intervention within…
Read More » -

Alfredo Films continues the ‘Sharing Halal’ narrative in ongoing effort to combat Anti-Muslim hate
TORONTO, CANADA — Canada’s #1 halal food, Zabiha Halal has enlisted the services of Toronto-based production company Alfredo Films to…
Read More » -

Mortein and Dentsu Creative India harness the tradition of ‘teeka’ to fight malaria
BAREILLY, INDIA — Reckitt’s household insecticide brand, Mortein, and creative agency DENTSU CREATIVE India came together to unveil the brand’s…
Read More » -

Otrivin Breathe Clean and GREY Group India’s Aerowin is the perfect sustainability superhero for kids
MUMBAI, INDIA — Air pollution negatively impacts children worldwide. It adversely affects our children’s learning, health, and overall well-being, and…
Read More » -

Beyond the destination, Revlon celebrates the freeing journey in new campaign
NEW YORK, USA — Personal care product company Revlon has released a new US campaign, “See Where it Takes You,”…
Read More » -

‘Diversushi,’ a unique initiative to make fine dining more accessible to people with visual impairments
TOKYO, JAPAN — TBWA\HAKUHODO announced the launch of the “DIVERSUSHI” project that it has planned and been developing as the…
Read More »
