Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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A solemn holiday tribute, a stunning 40-artist collaboration, and life-saving traffic signs take the spotlight in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Finnish chocolate brand Fazer harnesses its packaging to respect peace
HELSINKI, FINLAND — December 06 marked the 105th Independence Day of Finland. The date also marked the first Independence Day…
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BBDO Bangkok, Listerine, Watsons, and Operation Smile Thailand assemble ‘The Cleft Choir’
BANGKOK, THAILAND — Creative agency BBDO Bangkok, Oral healthcare brand LISTERINE, Healthcare company Watsons, and non-profit organization Operation Smile Thailand…
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FCINQ and Red Card pay tribute to migrant workers at the Qatar World Cup
PARIS, FRANCE — On February 21, 2021, the British newspaper The Guardian published an investigation estimating that more than 6,500…
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All Woman’s House and Familjen light Christmas candles for 24 murdered women
ÖREBRO, SWEDEN — Last year, 24 women were murdered in Sweden, many by someone they had close relations with. According…
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Colenso BBDO and Pedigree offer an adorable antidote to teenage behavior
AUCKLAND, NEW ZEALAND — According to leading neuroscience, the rational part of a teenager’s brain switches off momentarily to allow…
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Manipal Hospitals uses heart-shaped traffic lights to raise awareness for cardiac emergencies
MUMBAI, INDIA — Healthcare group Manipal Hospitals recently conducted a health awareness campaign in association with Bruhat Bengaluru Mahanagara Palike (BBMP)…
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Tongue-in-cheek ads from Canon and Wunderman Thompson Dubai take smartphone cameras to task
DUBAI, UAE — A good camera has become one of the main selling points of a smartphone. But even with…
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Biti’s and Dentsu Redder teams up with 40 up-and-coming Vietnamese artists
HO CHI MINH, VIETNAM — As part of its 40th-anniversary celebration, Biti’s has partnered with creative agency dentsu Redder and…
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Samsung encourages Gen Z to ‘choose whatever and bring it out’ in Leo Burnett Israel campaign
ISRAEL — The new campaign for Samsung‘s ecosystem, GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returned to target Generation…
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In this week’s best ads, #LoveWins amid World Cup controversy, drive-thru customers go to driving school, and KFC spices up football
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Uber and Dentsu Creative India push engaged couples to take a #RentalHealthDay in new campaign
MUMBAI, INDIA — Uber Rentals, in association with agency DENTSU CREATIVE India, has launched its latest campaign for the wedding…
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Publicis drives awareness around the Human Papilloma Virus
PARIS, FRANCE — 2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements,…
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