Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ikea celebrates the beauty of diversity and inclusivity with ‘Storsomma’ bag
MANILA, PHILIPPINES — At the heart of IKEA has always been the goal to create the best homes for everyone.…
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Campaign Spotlight: A bold snack meets Bollywood in this new BunBun commercial
BANGKOK, THAILAND — Practically every brand has its own paprika flavor. In Thailand, everyone knows paprika for its mild taste,…
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Campaign Spotlight: Check out the first part of Cardi B and Reebok’s most enchanting collection yet
NEW DELHI, INDIA — The next installation of the immensely popular Reebok and Cardi B collaboration is revealed as the…
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Campaign Spotlight: McDonald’s honors dads this Father’s Day, putting the spotlight on their quirky and fun side
MANILA, PHILIPPINES — Dads have a unique way of connecting with their families. They do the silliest, most outrageous, and…
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Campaign Spotlight: Zurich and FCB Inferno launch ‘Upcycled’ TV campaign
LONDON, UK — Zurich UK has launched its first sustainable TV advertising campaign in a new collaboration with creative agency…
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Campaign Spotlight: On Father’s Day, Jollibee pays heartwarming tribute to dads through different lens
MANILA, PHILIPPINES – Dads have always been the picture of dependability. Traditionally the “haligi ng tahanan” [pillar of the home],…
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adoboPicks: Pride celebrations from H&M and Nutriasia, On’s swansong for Nicola Spirig, Gerety selects, and more ads from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: FNAC starts the fight for cultural freedom with ‘Unrecommended by the Algorithm’
PARIS, FRANCE — Since 1954, FNAC has been defending cultural freedom in France, nourishing curiosity and open-mindedness. But these days,…
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Campaign Spotlight: DDB Romania and VIF Network launch #UnExaminable to eliminate virginity examination from legislation
BUCHAREST, ROMANIA — As the baccalaureate exam takes place across Romania, creative agency DDB Romania, in partnership with the Network…
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Campaign Spotlight: Yves Saint Laurent Beaute makes daring step into web3
LONDON, UK — Always committed to pioneering change, YSL Beauté opens a whole new way of exploring and connecting its…
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Campaign Spotlight: ‘Curiosity questions answers’ in ABP Group’s bold campaign for centenary year
MUMBAI, INDIA — Kolkata-based Anandabazar Patrika Group (ABP) is one of India’s largest and oldest media houses; it owns several…
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Campaign Spotlight: Dito Telecommunity launches ‘Galing Dito’ campaign with TBWA
MANILA, PHILIPPINES — As part of their push for 2022, DITO Telecommunity has partnered with TBWA\Santiago Mangada Puno for a…
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Campaign Spotlight: TikTok celebrates Pride Month with Filipino LGBTQ creators
MANILA, PHILIPPINES — TikTok, a leading destination for short-form mobile video, celebrates this year’s Pride Month by promoting inclusivity. The…
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