Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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adoboPicks: 5 Iconic Filipino ads that got LGBTQ representation right
MANILA, PHILIPPINES — The LGTBQ+ community is one of the most under-represented sectors in advertising. Every year, during Pride Month,…
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Campaign Spotlight: TRESemme introduces House of Salon featuring Sarah Lahbati, Laureen Uy, and Rei Germar
MANILA, PHILIPPINES — The ultimate standard in hair beauty usually comes after a trip to the salon. However, these days,…
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Campaign Spotlight: Electriclime director Nicholas Lam celebrates Asian American Pacific Islander Heritage Month with passionate piece for MTV
SINGAPORE — For director Nicholas Lam, representing Asian culture within his films has always been part of his life’s work.…
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Campaign Spotlight: Forsman & Bodenfors bets on ‘Big Ink Energy’ to get Gen Z hooked on Inkbox’s temporary tattoos
NEW YORK, USA — Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young…
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adoboPicks: Johnson’s tribute to mothers, Heineken’s high-tech bottle opener, and more campaign favorites from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Johnson’s Baby honors all kinds of mothers in short film #DiKaNagiisa
MANILA, PHILIPPINES – On Mother’s Day, baby cosmetics and skin care products Johnson’s Baby paid tribute to all types of Filipino…
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Campaign Spotlight: In ‘The Closer,’ Heineken and Publicis Italy urge professionals to learn when it’s time to disconnect
MILAN, ITALY — Heineken believes in the importance of a work-life balance, and their new campaign helps people achieve exactly…
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Campaign Spotlight: Miami-Dade County and Plus305 launch an evocative PSA to warn locals about heat-related dangers
MIAMI, USA — Now that it’s summer in Miami, heat-related dangers are posing more of a threat to locals, especially…
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Campaign Spotlight: Cipla Health releases a new TVC featuring Bollywood Star, Ayushmann Khurrana for their flagship health supplement brand Maxirich Gold
MUMBAI, INDIA — Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has launched a new…
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Campaign Spotlight: Wunderman Thompson and KitKat start the world’s first AI-powered staring contest to encourage ‘having a break’
LONDON, UK — With scientific studies showing that even brief diversions from a task can dramatically improve the ability to…
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Campaign Spotlight: Tumi and Razer team up to debut limited-edition esports bags dropping on June 3
HONG KONG — This spring, international travel and lifestyle brand, TUMI, has teamed up with Razer, the leading global lifestyle…
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Campaign Spotlight: Leo Burnett India uses traditional art to break period stigma and #KeepGirlsInSchool
MUMBAI, INDIA — Leo Burnett India has used native art to create a powerful message about the taboo of menstruation…
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Campaign Spotlight: ‘Make your dreams come through’ — Drama Queen urges Ukranian mothers to dream on
KYIV, UKRAINE — Since the first Russian bombs fell on peaceful cities, Ukrainian mothers faced many challenges such as explaining…
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