Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Red Wing and Farm League honor trade workers’ inspiring stories with two new short films
LOS ANGELES, USA — Creative film company Farm League and US-based shoe brand Red Wing have teamed up once more…
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Campaign Spotlight: Parle Magix lets a child’s imagination run riot in its latest TV campaign created by thought blurb Communications
MUMBAI, INDIA — Parle Magix is a cream biscuit brand from Parle Products, India’s largest food company. This is a…
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Campaign Spotlight: Kinnect and CEAT express gratitude to Mothers for going the ‘Extra Mile’
MUMBAI, INDIA — The film, conceptualized by Kinnect, showcases a mother and son’s day-to-day life, in which we see the…
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Campaign Spotlight: Tata Capital celebrates Mother’s Day with “small moments” that define motherhood
MUMBAI, INDIA — Tata Capital has rolled out a digital film, #xyz, which celebrates Mother’s Day with small moments of…
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Campaign Spotlight: Mother’s Day, MOM sends a video message drafted by Scarecrow M&C Saatchi to the sons and daughters of India’s creative families
MUMBAI, INDIA — MOM (Method Of Madness) is a sustained initiative started in 2012 by Scarecrow M&C Saatchi to give…
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Campaign Spotlight: Tyrrells launches new Lentil Crisps as part of its ‘Tyrrellbly, Tyrrellbly Tasty’ campaign with St Luke’s
LONDON, UK — Tyrrells, the premium crisp brand owned by KP Snacks, is launching a new campaign by creative agency…
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Campaign Spotlight: LG announces upcoming Star Wars™ Collaboration on New York’s Times Square Billboard
NEW YORK, USA — For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an…
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Campaign Spotlight: Contract Advertising’s #CoolMoms digital campaign for Shoppers Stop explores the changing narrative of mothers
MUMBAI, INDIA — On the occasion of Mother’s Day, Shoppers Stop, India’s leading premier fashion and beauty destination, has launched…
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Campaign Spotlight: jem & fix explores the dark side of DIY in campaign by Uncle Grey
VEJLE, DENMARK — Making the wrong choices when buying hardware can have dire consequences. Like an insanely powerful high-pressure washer,…
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Fashion: GUESS?, Inc. announces the return of global music superstar and fashion icon, J Balvin with GUESS Originals x J Balvin Amor collection and campaign
LONDON, UK – GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, for the…
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Campaign Spotlight: Colgate champions authentic smiles with new Smile Out Loud Campaign
HONG KONG – Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand campaign for Colgate’s new O2 Optic White toothpaste and new teeth-whitening devices,…
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Campaign Spotlight: The Mother of All Reviews: Klick Health’s new video in partnership with Path Forward pays tribute to working moms for guiding their families through pandemic
NEW YORK, USA — Klick Health today debuted The Mother of All Reviews, an emotional new video paying tribute to…
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Campaign Spotlight: Air New Zealand highlights Māori culture and values in new safety video
SINGAPORE — As Singaporeans celebrate the reopening of New Zealand’s travel borders, Air New Zealand has launched a new safety…
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