Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Can you decode the Jeep brand call to adventure? Publicis Middle East creates font of adventure
DUBAI, UAE – The legendary American automobile brand Jeep has always been an icon that serves as an invitation for…
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Campaign Spotlight: Every comment from every generation all at once in one Five Star Chicken ad by BBDO Bangkok
BANGKOK, THAILAND — BBDO Bangkok together with Thai fried chicken brand Five Star Chicken released an ad for all generations…
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Campaign Spotlight: SSFF & Asia, Cinema Sports Project launch special short film ‘Samurai Swordfish’
TOKYO, JAPAN — In a courtesy visit to Tokyo Governor Yuriko Koike at the Tokyo Metropolitan Government Building on Monday,…
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Campaign Spotlight: A lollipop or a new galaxy? Chupa Chups’ ‘More to Explore’ print campaign is a visual delight
BANGKOK, THAILAND — Chupa Chups new print and OOH campaign “More to Explore” visually transforms the delight of enjoying a…
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Campaign Spotlight: What are tiny jean pockets for? AlmapBBDO X Bayer Aspirin come up with a fresh answer
SÃO PAULO, BRAZIL — Ever wondered what use that tiny pocket in your denim jeans could possibly have? It seems…
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Campaign Spotlight: Publicis Peru and Cusqueña create the first Michelin restaurant in Peru
LIMA, PERU — Peru is recognized as one of the best tourist destinations in the world, but despite the multiple…
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Campaign Spotlight: VMLY&R Malaysia and TM unite tradition and technology in heart-warming Hari Raya film
KUALA LUMPUR, MALAYSIA — Global brand and customer experience agency, VMLY&R together with client Telekom Malaysia Berhad (TM), produced a…
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Campaign Spotlight: This PENNY Store transformed into a Vegas-style wedding chapel and 22 couples were wed
MUNICH, GERMANY — After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed…
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Campaign Spotlight: ODD launches F&F’s 2022 Spring and Summer wear with joyful, inclusive campaign
LONDON, UK — F&F, Tesco’s fashionwear brand, is promoting its new spring and summer 2022 collection with a TV ad…
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Campaign Spotlight: G-Star’s new film uses deepfake technology to urge you to wear your denim jeans longer
AMSTERDAM, NETHERLANDS — Luxury denim brand G-Star RAW and The Family Amsterdam launched an atmospheric film with an unconventional message:…
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Campaign Spotlight: The East Malaysian spirit of togetherness is vibrant in Darlie’s ‘The Art of Semangat’
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia kick-started its ambitious year-long project #SemangatTogether with Semangat Hari…
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Campaign Spotlight: Grey Dubai, Grey Singapore encourage kids to ‘Brick the Rules’ for LEGO
DUBAI, UAE — Throughout time, the LEGO brand has been famous for its vast range of car builds. Every year the…
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Lion launches alcohol-free drink, XXXX Zero, with carbon-reducing emission campaign by UM
SYDNEY, AUSTRALIA — Beverage company Lion, in partnership with media agency UM, has placed looking after the environment front and…
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