Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: An Harp gives voice to water to transmit a message of global awareness, in a creation by Oniria\TBWA for H2O Sounds of Water Orchestra
ASUNCIÓN, PARAGUAY — Water crisis is part of the world agenda in search of sustainability. It is a problem that…
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Campaign Spotlight: KFC Thailand unveils the New Ye[AR] Celebration Bucket
BANGKOK, THAILAND — ‘New Year without celebrations is like a fried chicken that isn’t crispy.’ – KFC This year, many…
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Campaign Spotlight: Girls, Not Mothers: The movement develops a campaign to fight against forced motherhood in Latin America and chooses Planta as its agency
BUENOS AIRES, ARGENTINA — ‘Girls, Not Mothers’, a regional movement in favor of the rights of Latin American girls founded…
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Campaign Spotlight: The Norwegian Postal Service runs in the footsteps of movie giants
COPENHAGEN, DENMARK — “My mama always said: Life is like a postbox; you never know what’s inside.” Three hundred and…
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Campaign Spotlight: In new campaign by Scarecrow M&C Saatchi, Mrunal Thakur is NAIR India’s first brand ambassador
MUMBAI, INDIA — Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR…
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Campaign Spotlight: Shanghai Municipal Government and Ogilvy Shanghai create the Care Codes to help reconnect 140 million elderly to the digital world
SHANGHAI, CHINA — From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi,…
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Campaign Spotlight: Behind the making of the Jollibee Chick’nwich with BBH Singapore
MANILA, PHILIPPINES—Jollibee is a household name in the Philippines. From its signature Chickenjoy to the everyday Yumburger, it has every…
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Campaign Spotlight: Allianz Insurance and BBDO Shanghai discover the strength to move forward
SINGAPORE — How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO…
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Campaign Spotlight: TAKT salutes sustainable living with flying dogs and broken teeth
COPENHAGEN, DENMARK — It is proven that younger generations are more willing to change their everyday lives in the name…
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Campaign Spotlight: POSB journeys through fairy tales to champion financial literacy in children
SINGAPORE — As new forms of finance emerge and cashless living becomes increasingly the reality, the financial literacy of our…
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Campaign Spotlight: “The Value of Touch”: NIVEA’s first NFT is sold out after only 3 days
HAMBURG, GERMANY — Skincare brand NIVEA’s first venture into the world of NFTs proved highly successful: After the activation was…
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Campaign Spotlight: Leo Burnett Group Thailand launches “The First NFT Credit Card” campaign for Krungsri First Choice
BANGKOK, THAILAND — The emerging of Blockchain has brought disruption to the financial sector all over the world. Moreover, the…
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Campaign Spotlight: Octopus&Whale announces partnership with BayaniChain
MANILA, PHILIPPINES — Game and Brand Experience Design Agency Octopus&Whale lost no time in welcoming the new year, unveiling a…
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