Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Taproot Dentsu & Facebook reignite the love for books in the new ‘More Together’ campaign
MUMBAI, INDIA — Taproot Dentsu India, the creative agency from the house of dentsu international, has launched a second film…
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Campaign Spotlight: In new Royal Life Saving campaign created by 303 MullenLowe, it’s shown that ‘Kids Can’t Help Themselves’
PERTH, AUSTRALIA — 303 MullenLowe Perth has created a powerful new national campaign on behalf of the Royal Life Saving…
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Campaign Spotlight: ‘Kababae Mong Tao’ film by Coca-Cola challenges unconscious biases against women
MANILA, PHILIPPINES — For most Filipinas, the phrase ‘Kababae mong tao…’ is a statement that they have probably heard at…
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Campaign Spotlight: Clemenger BBDO puts humanity at the center in New Zealand campaign “Unite Against COVID-19”
AUCKLAND, NEW ZEALAND — Clemenger BBDO was brought in as the communications partner for the New Zealand Government’s pandemic response team. The…
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Campaign Spotlight: Taproot Dentsu’s new campaign for Urban Company Salon for Men makes one the master of their own time
MUMBAI, INDIA — Urban Company Salon for Men was on a leap over 2018-19, growing 60% month by month in…
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Campaign Spotlight: Rémy Martin and FRED & FARID New York collaborate with Harlem Writers Guild, release “Voices of Harlem”
NEW YORK, USA — Rémy Martin expands its time-honored tradition of celebrating the sounds of local communities by announcing, “Voices…
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Campaign Spotlight: Publicis Dublin creates ‘The Perfect Match’ for Heineken® Ireland
CORK, IRELAND — Heineken® Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this…
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Campaign Spotlight: Ruffles reset relationships and male marketing in Mexico with ‘Unleash Your Flavor’
MEXICO CITY, MEXICO – Ruffles’ new campaign, created by New Macho, the male marketing specialist division of BBD Perfect Storm,…
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Brand & Business: Astral’s social initiative brings first water pipeline to the remote village of Hiwali since Independence
MUMBAI, INDIA — Astral Foundation, powered by Astral Pipes and Astral Adhesives, undertook the initiative to lay a 2.7 km…
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Campaign Spotlight: Contrapunto BBDO creates Friend:DS, an app capable of finding 99% compatibility
MADRID, SPAIN — Friend:DS is the first application with artificial intelligence that, thanks to its analysis of language and writing…
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Campaign Spotlight: New marketing campaign from St. Luke’s raises awareness of free scam alert service from Which?
LONDON, UK — Independent creative agency St Luke’s has launched a marketing campaign for UK consumer champion Which? warning consumers…
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Campaign Spotlight: SHEBA® documentary series launches two new episodes
London, UK — Off the back of the popularity of “Prison Cat”, “Military Cat”, and “Adventure Cat”, two new episodes…
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Campaign Spotlight: Dacia and Publicis Conseil redefines the electric vehicle in new campaign
PARIS, FRANCE — After having revolutionized the entry-level automotive market with Logan, Sandero, then the SUV segment with DUSTER, Dacia…
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