Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Brazilian beer brand Brahma asks festival-goers to worry less and enjoy more
SÃO PAULO, BRAZIL — AMBEV‘s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its…
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Veolia revisits the works of the impressionists with AI, without water
PARIS, FRANCE — After Season 1, which raised awareness among 10 million French citizens and hundreds of partners about the…
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Brazilian tennis player Rafael Padilha pioneers a new tradition at Miami Open with the first ceremonial serve
SÃO PAULO, BRAZIL — In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with…
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ProActiv introduces new brand platform, ‘Live Fearlessly,’ developed by TBWA\NEBOKO
AMSTERDAM, NETHERLANDS — High cholesterol is more common than you’d think. But that doesn’t mean you have to live your life…
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Grey Bangladesh and Tasty Treat address Bangladeshis’ unawareness of their birth dates
DHAKA, BANGLADESH — It is estimated that over 20 million Bangladeshis are unaware of their actual birth date, living with the…
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Sweetshop’s Damien Shatford’s Tabtouch spot is a comedic approach to the power of ‘The Touch’
AUCKLAND, NEW ZEALAND — Brace yourselves for a dose of laughter and creativity, courtesy of director Damien Shatford. With his latest…
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Truist Bank and StrawberryFrog highlight unique creative strategy in ‘Unstoppable Together’
NEW YORK, USA — Truist unveiled a new campaign, “Unstoppable Together,” highlighting the bank’s unique ability to bring clients both deep…
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O2 launches exclusive benefits and experiences for Priority members with brand character ‘Bubl’
LONDON, UK — O2 has unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase…
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Safi underlines the importance of embracing authentic beauty in time for the upcoming Raya season
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has developed a brand film for…
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St. Jude India ChildCare Centres call for donations with a heartbreaking film by Ogilvy and Hungry Films
MUMBAI, INDIA — Learning that your child has cancer is heartbreaking, especially for thousands of families in small villages far away…
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BLKJ Havas and JBL Quantum elevate gaming experience for the visually impaired community
SINGAPORE — Introducing JBL QUANTUM GUIDE PLAY, a world-first software that aims to make first-person shooter games (FPS) more inclusive.…
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Unilever’s Clear and MullenLowe Singapore take on male pattern baldness with head-turning Bald Spots campaign
SINGAPORE — Unilever’s Clear, the world’s best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch…
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Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
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