Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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WARC Awards 2019: Effective Content Strategy winners announced — AMV BBDO’s ‘The Trash Isles’ Snatches The Grand Prix
A campaign by London agency AMV BBDO for Plastic Oceans International has won the Grand Prix and Best Multiplatform Award…
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Campaign Spotlight: A Bottle For You Today, Brings All Bottles Back To Coca-Cola By 2030 With This Iconic Billboard Campaign
The world is choking on waste. Data is disheartening as 80% of the material that now lies in a landfill…
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Campaign Spotlight: Publicis Australia and Herd MSL Introduces ‘scUber’ The First Submarine Rideshare in The Great Barrier Reef
A landmark partnership between Tourism and Events Queensland and Uber has been launched through Publicis Worldwide, in collaboration with Herd MSL. ‘scUber’, the world’s…
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Campaign Spotlight: Almosafer, A Saudi Travel Brand Won Ramadan 2019 With A Story About Taking Ramadan To An Unexpected Place
The world today is more divided that it has ever been. Even at Ramadan, a time of year that encourages…
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Campaign Spotlight: Jollibee Celebrates Every Girl’s First Love with the Latest Episode of Kwentong Jollibee
MANILA– In time for Father’s Day, Jollibee released the latest episode of their Kwentong Jollibee Series, putting the focus on…
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Campaign Spotlight: McDonald’s Looks Back at All the Times Our Fathers Carried Us Through Life With #LoveKitaPa Short Film
With Father’s Day fast approaching, McDonald’s releases “Love Kita, Pa” which shows snippets from the lives of father and child…
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Campaign Spotlight: Prettybird Filmmaker Jess Kohl Directs VSCO’s New ‘Make it Anyway’ series Profiling Emerging Young Artists
AKQA has produced a three-part documentary series with Production Company PRETTYBIRD and creative channel VSCO, whose mission is to help…
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Campaign Spotlight: Traction (BETC) Launches #Bornandré On Citroën’s 100th Birthday, Paying Homage To Founder André Citroën.
Citroën is a « human centric » brand, putting people at the heart of their strategy, as told through their signature « Inspired…
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Campaign Spotlight: adidas Outdoor Celebrates Danny MacAskill Partnership with Film by Cut Media
LONDON – Danny MacAskill, the Scottish trials cyclist and star of multiple YouTube smash-hit viral films such as Red Bull’s Imaginate, shows…
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Campaign Spotlight: Renault & Publicis Romania Launches The Billboard That Converts Air Pollution Into Real-time Discounts For Electric Cars
Carmaker Renault introduces The DisCO2unt Billboard, a completely new kind of promotion. When air pollution goes up, the price of Renault ZOE goes…
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#adobopicks: Get Thirsty for #WorldGinDay with these Gin Campaigns
If you do not have any reason to go out tomorrow night, you should know the 8th of June is…
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Campaign Spotlight: Boxing Cat packs a punch, via R/GA Shanghai
7 June 2019, Shanghai China: R/GA Shanghai is behind the visual transformation of one of China’s first microbrewery brands, Boxing…
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Campaign Spotlight: Krispy Kreme Celebrates Doughnut Earthers, A Quirky World Shaped Like A Doughnut
Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound…
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