Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: DDB Launches KLM’s Call For For Sustainable Aviation ‘Fly Responsibly’
KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The…
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Campaign Spotlight: Cabeza Patata’s Adorable Illustrations Are Now Dancing in the New Spotify Premium Global Campaign
Round heads, stick-thin necks, and a soft but colorful palette — elements that make up most of Cabeza Patata’s projects.…
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Brand & Business: Director’s Think Tank Showcases the Stories of Ramadan and Raya with Eleven Campaigns Celebrating the Season
One of South East Asia’s most awarded production houses, Director’s Think Tank (DTT), is rounding up yet another successful festive…
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Campaign Spotlight: Malaysia Airlines Welcomes You Back Home with their ‘Balik Kampung’ Campaign for the Ramadan Period
Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/ Raya…
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Campaign Spotlight: PixelBox Manila Work with Award-Winning Director Joel Limchoc on New Vitress Film with Publicis JimenezBasic
PixelBox Manila have just completed work on the latest ‘all action’ Vitress Film for Publicis JimenezBasic, Philippines. The Film was…
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Campaign Spotlight: “Make Time” Campaign by BBH Singapore with Sentosa Development Corporation Emphasizes the Value of Leisure Time for Singapore Residents
Some 57 per cent of Singapore residents want to take a break from their daily routines, but when they eventually…
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Campaign Spotlight: Let Dogs Put Back the Good in Social Media with Pedigree’s New Social Media Platform by Colenso BBDO
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term…
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Campaign Spotlight: FWD Empowers San Juan, La Union to Live Bigger
Manila, Philippines – Back in the day, the idyllic and laidback surf town of San Juan, La Union would come…
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Cannes Lions 2019: Behind the Whopper Detour – A How-To on Trolling Your Chief Rival and Establishing Your Throne On A Mountain of Lions
Words by Theda Braddock Fernando Machado strolls about Cannes like he owns the place. Not in an arrogant way, but…
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Campaign Spotlight: Perrier Partners with Mazarine You To You to Create the “Cool Hat” for Wizards On-the-Go
Do you know why witch hats have pointy ends? To keep your bottle of PERRIERⓇ cool and quench your thirst for…
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Campaign Spotlight: RIMOWA & Anomaly Berlin Strengthen Global Campaign “Never Still” with a Feature of Basketball Legend, LeBron James
As part of RIMOWA’s “Never Still” global campaign, the brand is unveiling LeBron James’ icon story. Following the launch last…
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Campaign Spotlight: We Are Social France Celebrates Advertising Teams in Marvel Avengers Homage
PARIS – We Are Social, the socially-led creative agency, is celebrating the talent, passion and superpowers that go into some…
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Campaign Spotlight: Ace Saatchi and Saatchi Urges the Youth to Be Cybersafe with Gripping #ProjectUnfriend Film
Ace Saatchi and Saatchi has produced a gritty and eye-opening film which launched Be CyberSafe, an advocacy of the Internet and Mobile…
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