Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Become a Trendsetter with KFC Russia’s New “Mam Cupy Bucket Hat” in Collaboration with Wieden + Kennedy Amsterdam
Words by Bea Cerda When it comes to finger lickin’ good chicken, the world turns to KFC. The red and…
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Campaign Spotlight: An Ad that Doubles as a Netflix Quest, BETC Paris and Bouygues Telecom Challenges Viewers to “Spot The Reference”
Bouygues Telecom, the leading French Telecom’s operator that had the internet going crazy over their Awkward Dad dancing to Redbone’s…
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#adobopicks: #LoveWins Has Come a Long Way From its Taboo Days as Different Brands Celebrate the LGBTQ+ Community this PRIDE 2019
Fifty years after the historical Stonewall Riots, PRIDE Month 2019 brought a huge amount of support to the LGBTQ+ community.…
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Campaign Spotlight: Geometry Japan Encourages the Youth to Dry Kombu Kelp Through the Kombu Hosu! Hosu! Game
Shanghai – Japan’s Rishiri Town on the northern side of Hokkaido, in partnership with Geometry Japan, created a web app…
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Campaign Spotlight: Spotify Reveals its First Multilingual Campaign in India and Encourages Users to “Keep Listening, Uninterruped”
MUMBAI – Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify, the world’s most…
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Campaign Spotlight: Cheil Spain Launches Campaign for International Committee of the Red Cross to Break the Prejudice Around Missing Relatives
International Committee of the Red Cross is launching a film to tell the real stories of people looking for their…
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Campaign Spotlight: Apple’s Latest Campaign from TBWA\ Media Arts Lab will “Bounce” the Blues Away on the Gloomy Days
Words by Bea Cerda Whether it’s the gloomy weather, the morning commute, or the idea of what the day brings,…
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Campaign Spotlight: Duval Guillaume’s “iAmazonia” for Greenpeace Urges People to Save the Amazon Rainforest
It’s only when something is gone, that we realize how much we miss it. With this in mind, Greenpeace brought…
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Campaign Spotlight: McDonald’s Partners with ITV and Uber Eats for the Launch of a New Campaign for McDelivery by Leo Burnett London
McDonald’s, together with Leo Burnett London, have launched a new campaign celebrating McDonald’s McDelivery being part of late-night Movie Nights…
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Campaign Spotlight: Women Change The World, Nike’s “Dream Further” by Wieden + Kennedy Celebrate All Women’s World Cup Wins
The 2019 FIFA Women’s World Cup has officially come to a close with a slur of events taking place throughout…
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Campaign Spotlight: Forget Goodby, Silverstein is Finally the Headliner for GS&P with this New Chrome Extension
Four words in a name must be too much for people to remember because for ad agency Goodby, Silverstein &…
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Campaign Spotlight: Burger King Enters the Upside Down World As “Stranger Things” Premieres its Third Season on Netflix
Trends are a brand’s best friend. After all, trends help pull attention towards a brand’s latest campaigns. And when it…
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Campaign Spotlight: A Photo Exhibition on Inspiring Individuals with Disabilities, BBDO Bangkok’s Legendary Suthisak Sucharittanontta Launches “The Fighters Project”
BBDO Bangkok has constantly been advocating and creating projects to uplift individuals with disabilities. After a collaboration with home furnishings retailer,…
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