Remarkable Marketers
Stay ahead with adobo Magazine’s marketing executive features, offering exclusive interviews with marketing executives from around the world. Dive into their most successful campaigns, time-proven strategies, and the steering principles of some of the biggest brands in marketing, advertising, and more.
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Reflections on the road: AIA CMO Melissa Henson shares lessons she learned in her second year at the helm
MANILA, PHILIPPINES – “As a CMO, I don’t just wear the brand hat — I [also] wear the customer hat.…
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Timeless and Timely: VP and Head of Marketing Jia Du on paying homage to Chowking’s legacy and transforming for the future
MANILA, PHILIPPINES — On a Friday morning at the newly-opened, Singapore-grown Tiong Bahru Bakery in Bonifacio Global City, brought to…
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Leading the insurance industry with foresight and vision, from the POV of Manulife Global CMO Karen Leggett
MANILA, PHILIPPINES — In any product category, marketing and communications require a delicate balance between business focus and human sensitivity,…
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Cebu Pacific’s Candice Iyog: ‘Embrace vulnerability and curiosity to grow’
MANILA, PHILIPPINES — As the latest recipient of the coveted Chief Marketing Officer of the Year award at the Asia…
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How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Intersections Chief Executive Officer Gladys Basinillo on the bold approach and opening the potential of music marketing
MANILA, PHILIPPINES — Three years since its inception, the two-pronged agency Intersections and PraXis have upped the ante when it comes…
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GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces
MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and…
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Bumble Communications Director for APAC Lucille McCart on bringing the flipside to dating
MANILA, PHILIPPINES — There are dating apps, and there is Bumble. When the app first debuted in Australia in 2017, Lucille…
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P&G Brand Country Director for Personal Care and Cleansing Justine Nuque goes back to the basics of meaningful marketing
MANILA, PHILIPPINES — Much can be said about the intricacies of marketing products specifically designed for personal care; after all,…
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AI, sustainability communications are posed to transform PR in SEA, says Vero COO Raphael Lachkar
HO CHI MINH CITY, VIETNAM — In today’s marketing landscape where relevance, flexibility, personality and efficiency are supreme, it’s integral…
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‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI
MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of…
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Sabrina Cheung on AXA’s vision of a more holistic view of health
MANILA, PHILIPPINES — Brands need to stay on top of what their customers need. Recent years have brought on an…
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CMO Pepe Torres reveals how Maya transformed from #2 e-wallet to the top digital bank
MANILA, PHILIPPINES — Before Pepe Torres joined Maya, the brand was still known as PayMaya — the app that was,…
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