Previously a copywriter at VMLY&R, Sra Rushmore, and LeoBurnett, Paula Hochberg joins the sid lee Paris creative team as Creative Copywriter.
Originally from Spain, where she studied advertising, Paula also studied in Belgium (Hogeschool PXL) and Argentina (Master Undergound AD).
In addition to her experience working with brands like Heineken, Samsung, Coca-Cola, Vodafone, and Fiat, among others, she has earned numerous distinctions for her work. Notably, Paula’s campaigns, “Hope” and “Decisions” for the International Committee of the Red Cross earned numerous awards at The One Show, Clios, Shots Awards, ADCE, D&AD and Cannes, where Hope picked up a Grand Prix in 2018.
https://www.youtube.com/watch?v=wk-Wd8BjGGc
https://www.youtube.com/watch?v=lIuLT6UYf30
Paula will work with the agency’s creative team on its global accounts.
About the Contributor
Theda Braddock is an American who lives and works in Paris. She helps agencies develop their communication and promote creativity, and writes for several publications when she has time.
