Exhibiting recession-proof qualities, the 2009 LongXi Worldwide Chinese Language Advertising Awards happens from November 28 to 30 at the Journalism School of Shanghai Fu Dan University. The University also serves as the venue for the juding and forum during the three-day event. The LongXi is open to advertising community and students. And best of all, it is free of charge.
Founded by the four ethnic Chinese creative veterans Jimmy Lam, Tomaz Mok, David Sun and Peter Soh 11 years ago, the LongXi Awards is the only Chinese language creative awards included in the GUNN Report, Shots Grand Prix and The BIG ONE annual global creative ranking for conventional and new media creative works.
Unlike the previous LongXi Awards, all four main categories will undergo simultaneous judging. The four categories are: the Grand Awards”for the best Chinese advertising creative ideas and executions in the conventional media (TV, Radio, Press & Poster, Outdoor); the Catch Awards to set new standard on new media creativity; the Design Awards to recognize design excellence nourished from Chinese culture; and the NOVA Awards to embrace talented young creative people.
The judging will be conducted by one consolidated judging panel of ethnic Chinese creative leaders from Greater China region of various disciplines, such as conventional media advertising, Direct, Interactive and Design.
The Judges are:
Jury President:
Ms Carol Lam – TBWA Shanghai, ECD
The key judge in many important awards in the past e.g. The One Show, The ANDY’s, Asia Pacific AdFest, Media Spike & Gold Seal Awards of China 4A, Grand Prix winner of LongXi Grand Awards for two consecutive years.
Jury Members:
Mr. Michael Dee – DDB China Group, COO
Multi-awards winners at Cannes Lions, Clio, Mobius, London International Awards, AdFest and LongXi Awards.
Mr. Kevin Lee – O&M Shanghai, ECD
Won 5 Cannes Lions for O&M Shanghai
Mr. Daming Zheng – CC&E Guangzhou & Shanghai, CCO
The 1st winner from China local agency of The One Show silver pencil
Mr. Wayne Huang – Han Tang Communications Group, CD
The only D&AD yellow pencil winner from China in 2009
Mr. Yoken Wu – Yoken Corporate Identity Co. Ltd, Chief Art Director
Created the 2010 Shanghai World Expo Mascot named Haibao
Mr. Ben Lui – IGOO Communication Hong Kong & Shanghai, CEO
Over 24 years of experience in advertising creative and integrated marketing communication consultancy
Mr. Sam Woo – CCCGP Grand Prix Shanghai Limited, Senior VP
Over 25 years of Direct Marketing experience in US, Europe and China for hundreds of Fortune 500 companies
Mr. Elvis Chau – JWT Shanghai, Senior CD
Won over a hundred creative awards including Cannes Lion, Clio, London International, AdFest, Media Spikes as well as Thailand & Singapore creative circle awards
Mr. Tony Liu – Shanghai AEIOU, Chairman & ECD
His works of Art has been collected by Museum of Modern Art in the United States
Mr. Dwayne Koh – Wieden Kennedy Shanghai, CD
A specialists in the domains of music production, video production and new media design
Mr. Akae Wang – Taiwan David Advertising, ECD
Over 10 years of experience in servicing various clients successfully e.g. Microsoft, Compaq, First Bank, Philips, Tai-sun, GOTO99.com, Quker etc.
For more details, visit: www.longxiawards.org
