Vishnu Mohan, CEO of Havas Media Asia Pacific, talks to adobo magazine about the emergence of VIP (Vietnam, Indonesia, Philippines) market.
Transcription:
"The way we saw India and China five, six or even ten years ago – those two made it important for us to look and the world’s attention was there. I think VIP is going to that same phase today. The investment approach to these markets will make a lot of developments, in terms of increase in consumerism and marketing.
Look at the characteristics of VIP, be it the size. If you look at South East Asia for example, with half a billion people, and if you look at VIP alone, [it] probably accounts for more than 80% of that. You are getting a very sizable number of people. If you look at the demographic composition of this market, they are very, very young markets. More than 50% of these people are maybe under 25 years old. Therefore, you are getting a potential economically active market.
Lastly, if you look at the social adaption of these markets, in terms of their digital savviness, they are at the helm. One of them is the BlackBerry capital of the world. Two of them fall into the top ten Facebook nations of the world. Therefore, you really have in your midst a set of countries which has got the size, the people, the youthfulness and the digital savviness to become one of the most attractive markets of the world that every single marketer would be lured to and looked forward to invest."
