MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
With many residents of old age homes unable to celebrate Ganesh Chaturthi like they were able to with their families before, Medimix and Wondrlab decided to bring Ganesh Chaturthi to the residents of SMIT Old Age Home who thought their days celebrating the festival were over now that they’ve drifted apart from their families. The highlight of the festivities was the unique idol of Lord Ganesh that Medimix created out of its Ayurvedic soap bars. The initiative helped in making the place feel like home to the residents, making it the perfect place to celebrate and welcome their beloved Ganpati Bappa.
Dove’s call to #StopTheNameCalling
Dove’s #StopTheNameCalling campaign tackles the reality that 50% of girls in the Philippines are teased for their looks. It launched with a film featuring young girls talking about the mean nicknames — which are written on name tags in the video — that they’re called at home and how the names come from a physical feature of theirs that others have deemed an imperfection. In the end, the girls cross out the nicknames and replace them with their actual names, reminding everyone they’re so much more than their physical features and so-called flaws.
In the digital age, it can be easy to lose touch with the ancient and traditional pieces of one’s culture. So, for Malaysia’s Independence Day, Telekom Malaysia Berhad (TM) and VMLY&R show how technology isn’t something that has to cancel out tradition. Rather, it can help people reconnect with it. Through an innovative 360° storytelling film about a lesser-known Malaysian Independence hero, Ibu Zain, TM’s campaign allowed people to enjoy, celebrate, and connect with the fading Malaysian art form Wayang Kulit or “shadow play.” It was the perfect way to show how technology can not only preserve but also elevate culture.
In #TrForTeachers, Navneet Education’s recent campaign by FCB Interface, interviewees were asked questions about four people in front of them. Three of the people had titles before their name – captain, doctor, and justice — while the fourth did not, causing the interviewees to choose her when asked who the least important is. But they changed their minds once it was revealed that the fourth person was the school teacher of the other three professionals in the lineup. It goes to show that the lack of titles before teachers’ names doesn’t negate the fact they’re the reason all other important professions are even made possible for everyone else.
For Malaysia’s Independence day, TBWA\Malaysia and U Mobile created a tribute to the people who made the country what it is today. Through a film that shows a young professional demonstrating to his uncle and his friends — all of whom were veterans who fought for the country — that the Malaysia they see before their eyes is only here because of the sacrifices they made. The homage goes beyond soldiers, though, as the film honored everyone who played and continues to play a vital role in building and upholding the nation — from teachers and nurses to fishermen and farmers.