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Featured posts
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adoboPicks: Don’t look too far for creative inspiration — it’s woven into everyday life
Across categories as varied as food, mobility, retail, and agriculture, brands are shifting away from spectacle-driven innovation toward ideas grounded…
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The biggest threat to art direction and craft is not AI
Images have never been easier to create, yet truly original perspectives have never felt more difficult to find. For dentsu…
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Work hard, be kind, and be difficult when necessary: The creative nerve Third Domingo built, and the Ilagan brothers now carry
There was no evident display of superiority or trace of bravado as Jasper Ilagan, Jedd Ilagan, and Third Domingo stood…
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TikTok Shop brings Unlad Lokal to Pasig, spotlighting digital literacy in the age of discovery commerce
As digital platforms continue to reshape how Filipinos discover and buy products, TikTok Shop is bringing its MSME training initiative,…
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In the age of AI and algorithms, the human POV is the real advantage
Badong Abesamis continues to champion advertising that cuts through noise without abandoning craft. As Founding Partner of GIGIL and one…
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How ‘intra-tainment’ is changing the way audiences engage with entertainment
As entertainment continues to expand across film, gaming, audio, sports, creator content, and immersive experiences, storytelling itself is becoming increasingly…
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Creativity unbound: Beyond the walls of advertising
Mukund Olety believes that creativity thrives well beyond the advertising industry. It exists in policy changes, business decisions, community-led solutions,…
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Packaging design is now a battle for attention and distinction — here’s how brands can stand out
Packaging is no longer competing solely for shelf presence— but also for clarity, recall and instant emotional recognition. For Katrina…
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As discovery becomes the new storefront, Filipino MSMEs learn to scale through content
In the Philippines’ increasingly crowded digital marketplace, attention is no longer won through search bars alone. It is earned through…
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If it ends with the campaign, was it ever impactful?
At a time when “impact” has become one of the advertising industry’s most overused words, Ali Rez is pushing for…
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Paloma Zobel de Ayala envisions cities as living, breathing systems of culture and creativity
Today’s creative leaders are no longer simply image-makers. They have become orchestrators of experiences and ecosystems, shaping how various elements…
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How does one experience contemporary art? Ayala Foundation’s Kontempo is bound to change that
In many ways, Kontempo, an upcoming contemporary art museum in Circuit Makati, is being envisioned less as a museum and…
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Quiet, loud, Pinoy proud: Alternative rock band Pixies brings beautiful chaos to Manila debut
Pinoy pride has always been a thing. Having a world-famous, accomplished kabayan is always reason to celebrate. That pride was…
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