Days before Pattaya, the Young Kidlat runners-up tell how they came up with their winningly simple idea.
Rach: "Jogger" was the child of failure. We had big plans of shooting a Gondry-esque film with Michael Bay effects and talent from the likes of Sean Connery and Ate V. I still don’t know where we went wrong.
After our unsuccessful attempt at an Academy Award, we were sitting out on the beach, ready to ditch the idea when a jogger ran past us and simplicity smacked us in the face. My bosses say the jogger could have done a better job jogging, but I happen to think that the jogger had the grace and form of a Cheetah in slow motion.
Leah: We had a couple of ideas for execution but most of them required blue screen and a powerhouse cast. It was the end of Day 1, and we were staring at the sun when it hit us. Spotted. An unsuspecting jogger. Eureka moment. The rest was, as they say, history.
We woke up early to shoot the video. It involved a tripod (thanks JP), a digital camera (thanks Caloy) and a full jogger’s regalia (thanks Sugar and Rizza!). I seriously vouch for Rach’s jogging skills. She’s very patient and never complained even if she ran back and forth and back and forth without shower or breakfast. She beat me to the alcohol though!
Rachel Teotico is a Communication Arts graduate of Ateneo. She has been working as a copywriter for two years, with BBDO as her second agency. UP Manila Maroon Leah Mababangloob has been working as a web designer since 2005, but marks one year in advertising (and Proximity) in April. Together they will represent the country at the ADFEST Young Lotus competition later this week. Good luck!
