ASIA-PACIFIC – SINGAPORE, SEPTEMBER 16, 2011: Who is Generation Asia? They are young, smart, want to be seen and heard, and they’re online. Culled from Y&R’s major study of 2,600 18-35 year olds across nine countries in Asia, Generation Asia will now be the voice of the youth via Twitter, tweeting insights and opinions on the topics being discussed during the Festival.
Generation Asia was born into a world where prosperity and opportunity surrounds them, following an intense decade of boom and bust as well as dramatic social, political and technological change. This unprecedented time in history is shaping Asia’s newest generation of consumers – their attitudes, perceptions and reactions to key brands as well as how they feel about their own country and other nations.
Follow Generation Asia on Twitter: @GenerationAsia.
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