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Nivea appoints OMD as Agency on Record once more

MUMBAI, INDIA – Media agency OMD, part of the Omnicom Media Group, has retained its position as the Agency on Record for global skincare giant NIVEA in India.

While globally OMD holds a strong partnership with the parent company Beiersdorf, the India market underwent a recent media review. OMD India has been managing the NIVEA India account for nearly the past 9 years and retained the business after a multi-agency pitch. The agency will continue to handle the integrated media duties for the skincare conglomerate, serviced from its Mumbai office.

With a history of over 110 years in the making, NIVEA is an innovator in the modern skincare domain. Today it is trusted, loved, and relied upon by millions of people the world over. NIVEA India, an iconic brand with a strong and long-standing legacy in the country, has witnessed generations of Indian consumers place faith in its range of innovative products. Aspiring to be Emerging India’s Most Loved & Trusted Skincare Brand, it strongly reflects the global corporate purpose of “care beyond skin,” brought to life through its vast range of body care products, including the more recent “Naturally Good” range which, true to its name, is great for the skin and the planet.


The OMD promise of “Better Decisions, Faster” was brought to life via Omni for Beiersdorf to maneuver the complex ecosystem of media, creativity, and technology with a single focus to deliver on business outcomes. Omni is Omnicom Group’s people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.

Decoding today’s complex consumer journey and delivering a future-proof precision marketing model, all delivered by a highly passionate team was key to the win.

Anisha Iyer, CEO of OMD India, said, “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have reenergized the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the Omni product suite and data-led expertise”, she said.

Neil George, Managing Director of NIVEA India, said, “With today’s rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data, and innovation. It is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD’s capability of driving strategic conversations upstream refreshed team of media mavens, and best-in-class data-led thinking and tools, are aligned with what our need of the hour is. We’re pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”

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