Quantel, a leading outfit for high-end VFX and editing systerms, arrived Jan 8 for a three-day road show of post-production solutions and file-based media management. The technology is at the heart of post-production units in the country, with Roadrunner one of its proponents.
Featuring film and TVCs produced all over the world, Quantel’s workshop sessions included an extensive discussion on Red Cameras, Arri D-21, P2. These Star Wars-like names belie the fact that the Stereoscopic 3D and Non-linear colour grading exhibits, really are worthy of cinematic wonder.
Quantel is attractive for its broadcast/applications: Stereoscopic 3D on your TV. Jaded, glaze-eyed post-prod editors went agog interacting with the demo, which also included satellite pictures of the sun, taken in orbit by stereoscopic 3D cameras.
The technology is available ─ and better yet, it requires only an upgrade. Apparently, it is up to local broadcasters to make the leap. Mark Horton, Strategic Marketing Manager for Post & Broadcast from Quantel UK, says, “When the audience sees (the technology) it is simply “I want that, when can I have it?” On the cost implications, Horton’s take is simple “If your solution to cost is ‘it’s expensive, let’s close shop instead’, you’re never gonna get anywhere.”
The last 18 months have pushed the technology’s film applications. Its broadcast campaign, however, has engaged beyond entertainment to electronic gaming. With a major documentary channel on their client roster, Quantel is a major education tool as well. Well, if yours is the technology behind U2 3D — we want it, we want it now!
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