PHILIPPINES, OCTOBER 4, 2010 – Y&R Philippines kickstarts the Yuletide season by snagging a special project pitch to for Firefly Electric and Lighting Corporation (FELCO). The brief asked for an event to celebrate the lighting up of the 65-foot tall Firefly Christmas tree at the SM Mall of Asia.
Y&R Philippines won over four other agencies.
Aside from presenting a novel program to mark the event, Y&R Philippines’ idea also allows client to showcase how every Filipino can light up the holidays with high-quality CFL and LED bulbs from Firefly.
Sponsor
FELCO is the exclusive distributor in the Philippines of Firefly-Royu lighting and electrical products.
