PHILIPPINES, NOVEMBER 26, 2010 – The 2nd UPMG Tinta Awards, held last night at Blue Leaf, McKinley Hill in Taguig City, honored the best Philippine print advertisements of the past two years.
Ace Saatchi & Saatchi’s "Our Ride" campaign for Vespa bagged the Grand Prix and Vespa was declared Print Advertiser of the Year over its closest rival, TBWA client Boysen Paint. However, TBWA\Santiago Mangada Puno prevailed over Ace Saatchi & Saatchi as Print Agency of the Year, buoyed by wins for the "Flowers" and "Creatures" series for Boysen. A total of 69 metals were handed out, including eight in the Student category.
While no Golds were awarded at the first Tinta Awards in 2008, 13 Gold awards were handed out this year. The Vespa "Leaves" and "Hug" won a Gold each for Ace saatchi & Saatchi, as well as another Gold for "Leaves" in Craft – Best Art Direction. TBWA\SMP’s "Lily" for Boysen Paint won three Gold, including Craft – Best Art Direction and Craft – Best Digital Imaging/Retouching. Both TBWA\SMP and AdPhoto won a Gold for the Boysen "Flowers" campaign. BBDO Guerrero/Proximity Philippines won Gold in Best Illustration for "Sumo" for Hewlett Packard.
Three Golds were given out in the Most Innovative Print Media Execution category, led by top winner BBDO Guerrero’s "Box AR" for FedEx. The other two winners were Manila Bulletin’s 3D issue and Philippine Star’s "Smart Sandbox". Other metal winners in the category are Great Minds Media and AMP/amon+maneze.
In the tally, TBWA\SMP won four Golds, six Silvers and five Bronzes, while Ace Saatchi & Saatchi picked up three Golds, four Silvers and four Bronzes in addition to the Grand Prix. AdPhoto, which also entered the Boysen Paint "Creatures" and "Flowers" series won two Golds, two Silvers and a Bronze. JWT Manila went home with three Bronzes and two Silver for its series for adobo magazine. Other winners were DM9 JaymeSyfu, Campaigns & Grey and Leo Burnett Manila.
The brief for the student competition introduced this year was to promote newspaper reading amongst the young readers. Zenith Optimedia Chairman Venus Navalta commented that some of the student entries were good enough to run. Students won five Bronzes and three Silvers.
The Creative Jury of the Tinta Awards was headed by JWT Southeast Asia regional Executive Creative Director Tay Guan Hin and TBWA\Asia Creative at Large John Merrifield; the Media Jury tackling the Most Innovative Print Media Execution category and the Student Competition was headed by Omnicom Media Group President and CEO Hermie de Leon. Other jury members were BBDO Guerrero’s David Guerrero, Starcom MediaVest’s Joana Chan-Mojica, Publicis JimenezBasic’s Don Sevilla, Ace Saatchi & Saatchi’s Andrew Petch, Carat Philippines’ Mike Ochosa, DM9 JaymeSyfu’s Eugene Demata, Campaigns & Grey’s Ompong Remigio, and Touch DDB’s Dimples Cruz. adobo‘s editor-in-chief Angel Guerrero was again Chairman of the Tinta Awards.
Single
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "70 miles" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "bus" Silver
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "leaves" Gold
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "hug" Gold
Ace Saatchi & Saatchi Manila Toyota Toyota traffic light Silver
Ace Saatchi & Saatchi Manila Vespa Vespa timeless "red" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa timeless "blue" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa timeless "black" Finalist
AdPhoto Boysen Paint Snail Finalist
AdPhoto Boysen Paint Jelly Fish Silver
AdPhoto Boysen Paint Violet Bronze
AdPhoto Boysen Paint Hibiscus Silver
AdPhoto Boysen Paint Lily Gold
AMP/amon+maneze Radyo Inquirer Sleeve Bronze
DM9 JaymeSyfu Makati Fire Station match Bronze
DM9 JaymeSyfu Audio visual communicatios/RX 93.9 nobody Finalist
DM9 JaymeSyfu Gabriella Philippines The winter collection Finalist
DM9 JaymeSyfu Gabriella Philippines The rainy season collection Finalist
DM9 JaymeSyfu Gabriella Philippines The summer collection Finalist
Leo Burnett Manila Samurai energy drink Tanod Bronze
JWT Manila Manila Hotel Beatles Finalist
JWT Manila Adobo Magazine Haagen Bronze
JWT Manila Adobo Magazine Dali Silver
JWT Manila Adobo Magazine Nike Bronze
TBWA\SMP Boysen paint Violet Bronze
TBWA\SMP Boysen paint Hibiscus Silver
TBWA\SMP Boysen paint Lily Gold
TBWA\SMP Tubbataha Reef National Park Cup Finalist
TBWA\SMP Tubbataha Reef National Park Beer Finalist
TBWA\SMP Tubbataha Reef National Park Plastic Finalist
TBWA\SMP Boysen paint Jelly Fish Silver
BBDO Guerrero/Proximity Phils Ahon Ahon pop up Bronze
BBDO Guerrero/Proximity Phils Hewlett Packard Fly trap Finalist
BBDO Guerrero/Proximity Phils Hewlett Packard Dino Silver
BBDO Guerrero/Proximity Phils FedEx Donkey Silver
BBDO Guerrero/Proximity Phils Hewlett Packard Sumo Silver
BBDO Guerrero/Proximity Phils Phil. National Red Cross Emergency Silver
BBDO Guerrero/Proximity Phils FedEx Box AR Bronze
Campaigns & Grey Cetaphil Satin Baby Finalist
Campaigns & Grey Cetaphil SatinFace Bronze
TBWA\SMP Firefly Electric & Lightning Attic Silver
TBWA\SMP Firefly Electric & Lightning Living Room Bronze
Campaign
Ace Saatchi & Saatchi Manila Vespa Vespa our pride: 70 Miles, Bus, Hug, Leaves Grand Prix
Ace Saatchi & Saatchi Manila Vespa Vespa Timeless: Blue, Black, Red Finalist
AdPhoto Boysen Paint Creatures: Jelly Fish, Mantis, Snail Finalist
AdPhoto Boysen Paint Flowers: Lily, Hibiscus, Violet, Orchids, Yellow Bell Gold
DM9 JaymeSyfu Gabriela Philippines The summer collection, The rainy season collection, The winter collection Finalist
TBWA\SMP Firefly Electric & Lightning Easy find, Attic, Living room, Bath Bronze
TBWA\SMP Tubbataha Reef National Park Reefs, Beer, Bottle, Plastic, Cup Finalist
TBWA\SMP Boysen paint Creatures: Jelly Fish, Snail, Mantis Finalist
TBWA\SMP Boysen paint Flowers: Lily, Hibiscus, Violet, Orchid, Yellow Bell Gold
BBDO Guerrero/Proximity Phils Ahon Ahon campaign Bronze
BBDO Guerrero/Proximity Phils Hewlett Packard HP versus campaign Silver
Craft – Best Copy
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "bus" Bronze
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "leaves" Silver
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "hug" Silver
Craft – Best Art Direction
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "70 miles" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "bus" Bronze
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "leaves" Gold
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "hug" Bronze
Ace Saatchi & Saatchi Manila Vespa Vespa timeless "red" Bronze
Ace Saatchi & Saatchi Manila Vespa Vespa timeless "blue" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa timeless "black" Finalist
DM9 JaymeSyfu Makati Fire Station Match Finalist
DM9 JaymeSyfu Gabriela Philippines The winter collection Finalist
DM9 JaymeSyfu Gabriela Philippines The rainy season collection Finalist
DM9 JaymeSyfu Gabriella Philippines The summer collection Finalist
TBWA\SMP Boysen paint Violet Finalist
TBWA\SMP Boysen paint Hibiscus Silver
TBWA\SMP Boysen paint Lily Gold
TBWA\SMP Tubbataha Reef National Park Cup Finalist
TBWA\SMP Boysen paint Jelly Fish Bronze
TBWA\SMP Boysen paint Flowers: Lily, Hibiscus, Violet, Orchid, Yellow Bell Bronze
TBWA\SMP Firefly Electric & Lightning Attic Silver
TBWA\SMP Firefly Electric & Lightning Living Room Finalist
Craft – Best Illustration
Leo Burnett Manila Samurai energy drink Tanod Bronze
BBDO Guerrero/Proximity Phils Hewlett Packard Fly trap Finalist
BBDO Guerrero/Proximity Phils Hewlett Packard Dino Silver
BBDO Guerrero/Proximity Phils Hewlett Packard Sumo Gold
Craft – Best Digital Imaging/Retouching
Leo Burnett Manila Earth hour Eagle Finalist
Leo Burnett Manila Earth hour Turtle Finalist
TBWA\SMP Boysen paint Hibiscus Finalist
TBWA\SMP Boysen paint Lily Gold
TBWA\SMP Boysen paint Jelly Fish Silver
Craft – Best Photography
AdPhoto Boysen Paint Jelly Fish Finalist
AdPhoto Boysen Paint Violet Finalist
AdPhoto Boysen Paint Hibiscus Finalist
AdPhoto Boysen Paint Lily Finalist
AdPhoto Boysen Paint Flowers: Lily, Hibiscus, Violet, Orchids, Yellow Bell Finalist
BBDO Guerrero/Proximity Phils FedEx Donkey Bronze
BBDO Guerrero/Proximity Phils Phil. National Red Cross Emergency Finalist
Craft – Best Typography
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "70 miles" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "bus" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "leaves" Finalist
Ace Saatchi & Saatchi Manila Vespa Vespa our ride "hug" Finalist
JWT Manila Adobo Magazine Haagen Bronze
JWT Manila Adobo Magazine Dali Silver
JWT Manila Adobo Magazine Nike Finalist
Most Innovative Print Media Execution
AMP/amon+maneze Radyo Inquirer Sleeve Bronze
BBDO Guerrero/Proximity Phils Ahon Ahon pop up Bronze
BBDO Guerrero/Proximity Phils FedEx Box AR Gold
Great Minds Media Great minds media Samsung 3D Led TV execution Silver
Great Minds Media Great minds media Toshiba Regza execution cross lap & ear ad Bronze
Manila Bulletin Manila Bulletin Publishing Corp 3D issue Gold
Philippine Star Philippine Star Lactum Silver
Philippine Star Philippine Star Smart Sandbox Gold
