Watch more TV! That’s exactly what the people in Fox International Channels (FIC) want people to do. Media agencies better pay attention.
In town recently was Sonia Jackson, its Senior VP for Marketing and General Manager for Philippines and Hong Kong. The broadcast entertainment giant re-launches its massive, cross-media shows package in the Philippines, and Jackson is on top of the marketing operations in the country, as well as offices in the region.
< height="357" width="420" src="/global//UserFiles/sonia jackson+jake turcuato ED. " alt="" /> (L-R) Sonia Jackson and Jude Turcuato
In October, the News Corporation company, Fox International Channels expanded its roster based on three top-of-mind brands: FOX, STAR and National Geographic in Asia. The huge move consolidates nearly 37 channels with the likes of FX, FOXCRIME, FOX, FOXLife, FOXMovies, FOXHistory &Entertainment, FOX Sports, STARWorld, STARMovies, Channel [V] International, National Geographic Channel, Nat Geo Adventure, Nat Geo Wild, National Geographic ChannelHD, Nat Geo Music, Baby TV and TvN, now available across 13 markets in Asia.
By year-end of 2009, FIC had launched FOX ONE STOP MEDIA (FOSM), its ad sales hub in Asia Pacific, representing FOX, STAR and National Geographic.
“FOSM was established as a separate in-house ad sales network where clients can access any one of regional and local channels, productions and events. We have tailor-made campaigns for clients anywhere in the world, (and) access cumulative subscribers,” explains Jackson.
FOSM has had stand-alone operating units in Japan, India, Australia, the Middle East, Taiwan and China. Expansion in the region currently involves Philippines, Malaysia, Indonesia and Thailand. The head office is in Hong Kong where 17 channels and creatives are.
In the Philippines, FOSM held a trade launch in Rockwell last January 27 to generate awareness for media agencies.
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“The Philippines brings a significant audience (for FIC) in Southeast Asia. (Of the channels) STAR is the most mature (in the country). It has been here since the mid-90s, and National Geographic was during the early 2000s,” says Jude Turcuato, Territory Director-Philippines.
FIC is here to get into the fiber of the people, with investment and marketing efforts to build up its brands.
“(The objective) is to get all our channels distributed as widely as possible, and to get local feeds as well. Eventually, there will be no reason why all channels shouldn’t be Philippine feeds, local entertainment productions and events. Possibilities are endless with the strong brands that we’ve got,” Jackson adds.
< height="591" width="420" src="/global//UserFiles/sonia + adel chik ED. " alt="" /> (L-R) Sonia Jackson and Adel Chik, FIC-Phiippines Senior Marketing Manager
adobo magazine. The Word on Advertising.
