Noel Magnus, Australasian CEO of JWT, announces that the JWT Kellogg Regional Director in Charge role will now be based in Sydney.
Following the news late last year that JWT in Asia Pacific had retained the Kellogg account, Magnus has today revealed that Paul Spriggs, currently Director in Charge of the Kellogg business at JWT Sydney, has been promoted to Regional Director in Charge on Kellogg and that the role will now be based in Sydney.
Spriggs’ regional appointment is another major regional coup for JWT Sydney, with the agency also having been appointed to lead regional Asia Pac creative for Vodka giant Smirnoff in December.
Spriggs will lead JWT’s Kellogg’s business throughout Asia-Pacific, which covers Asia, South Africa and Australia/ NZ.
JWT Sydney will shortly be making a senior appointment to support Spriggs for the ANZ activity.
When making the announcement Magnus said, “Paul and the team in Australia have done a superb job over the last two years; not only spearheading a model created to bring creative and media buying under one umbrella for Kellogg, but also producing a number of highly successful business building platforms”.
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