ASIA-PACIFIC – SINGAPORE, APRIL 18, 2012: After much deliberation, Sacoor Brothers, a premium international lifestyle brand, has finally declared Grey Group Singapore as its agency of record.
This is indeed a feat for Grey Group as this is the European apparel and accessories makers’ first ever attempt in Asia, with Singapore as its jump-off point.
The integrated communications agency has been tasked to establish Sacoor’s presence in Asia, starting in Singapore, where Sacoor’s first boutique can be found in Raffles City (strategically located in Singapore’s CBD). The creative mandate covers above-the-line, below-the-line, event management, and media planning. The first campaign will be launched in June this year.
“We chose Grey Group because of their knowledge and expertise in dealing with premium brands,” explained Moez Sacoor one of the Owner Directors of Sacoor Brothers. “Asia is definitely where we want to be and we needed a partner who knows the pulse of Asia. Grey Group proved that it had the market and consumer insights that we needed. It has the potential to become the perfect partnership,” added Mr Sacoor.
Subbaraju Alluri, CEO, Grey Group Singapore, said, “We are excited to be the first integrated communications agency in Asia to chart, steer, and establish a premium brand such as Sacoor as it makes its foray into Asia.”
He further added that the agency is proud to be associated with a brand highly reputed for its distinct concept of personalized service, quality, and product innovation to consumers.
