MANILA – SEPTEMBER 4, 2013 – Mobext, the mobile marketing arm of the Havas Media Group, launched today the Mobile Marketing Academy, an online training program for mobile marketing professionals.
Endorsed by the Mobile Marketing Association (MMA), the academy will open on October 15 and will run for five weeks. The course will cover the mobile industry landscape, mobile framework planning, and toolkits.
The program will include 12 one-hour webinars with over 10 regional experts that focus on various mobile marketing disciplines, over 100 learning modules and case studies, online access to weekly live webinars, learning modules, training videos, and caselets, and preparatory training for Mobile Marketing Certification by the MMA APAC.
Interested participants can register at www.mobilemarketingacademy.org, where a full view of the curriculum, course schedules, and pricing is also available.
According to Rohit Dadwal, managing director of MMA Asia-Pacific, “It is time to be more proactive in educating our region’s professionals in mobile. The Mobile Marketing Academy brings expert knowledge straight into their hands, and will even guide them through to the practical application of this knowledge.”
Meanwhile, Arthur Policarpio, head of Mobext Asia-Pacific, shaed “After we have organized successful mobile marketing conferences and seminars for marketers, now it’s time for them to roll up their sleeves immerse and themselves in real training to be able to create truly integrated mobile marketing campaigns."
