Brave folks, these Domino’s Pizza people. Faced with constant criticism over the quality of their product, they not only remade their pizza and sauce from scratch, they turned their ephiphany into the heart of their new internet campaign.
Starting with a website, they’re releasing a series of digital films about "the true story of how Domino’s listened to its harshest critics and made their best pizza ever," starring actual Domino’s employees. The name of their campaign is The Pizza Turnaround.
So while this does not fit the usual Hotspot mold, we think this video, the first of the series, is plenty inspirational. In fact, we encourage Manila’s advertisers–and dare we say our presidentiables?–to do something similar.
Hey, humble pie, when cooked well, tastes surprisingly good.
