Leo Manila cemented its place among the biggest winners at the 2026 Kidlat Awards, with “McDonald’s GamiFries” emerging as one of the festival’s most decorated campaigns. The work claimed a Grand Kidlat for Most Creative Brand Recall Campaign, while adding Golds in Best Digital/Social Advertising, Most Creative Low-Budget Campaign, and Most Creative Brand Recall Campaign.
It also collected Bronze metals for Best Advertising Campaign, Most Creative Tactical or Seasonal Campaign, Most Creative Marketing Stunt, and Most Creative Print Work That’s Not a Print Ad or Poster, underscoring the campaign’s ability to resonate across KLAS!K and !MPACT categories.
Together, the results positioned “McDonald’s GamiFries” as one of the year’s defining integrated ideas—an execution that proved inventive thinking can travel seamlessly across digital, activation, strategy, and brand-building.
Inspired by the anticipation surrounding the launch of the Nintendo Switch 2, “McDonald’s GamiFries” transformed a simple pack of fries into a gaming accessory through a downloadable, open-source 3D-printed attachment that snapped onto the console’s magnetic controllers. Created by Leo Manila in collaboration with BBH Singapore, the idea tapped into gaming culture without an official partnership or paid media, allowing gamers themselves to discover, print, share, and amplify the experience organically.
Beyond “McDonald’s GamiFries,” Leo Manila delivered another strong showing across the 2026 Kidlat Awards, demonstrating the breadth of its creative portfolio. “URC Small Big Idea” picked up a Silver in Best Digital/Social Advertising and a Bronze in Most Creative New Product/Service (Re)Launch, while “Lactacyd Museum of Speaking Skin” earned Bronze honors in Best On-Ground Activation and Most Creative New Product/Service (Re)Launch.
The agency also secured Bronze wins for “The 7’3″ Perspective” in Most Creative Influencer & Endorsement Marketing, “WWF Earth Hour Runner Codes” and “ARK Crop Couture” in Most Creative Sustainability Communication, and “ARK Patterns of Abundance” for Outstanding Art Direction.
adobo Magazine is the official creative media partner of the Unprompted_: Kidlat Creative Festival 2026.
Check out the complete list of winners from the 2026 Kidlat Awards here:
BBDO Guerrero’s ‘Safetynovela’ charts a Grand Kidlat-winning course at the 2026 Kidlat Awards
