GLOBAL, SEPTEMBER 21,2011: M&C Saatchi offices around the world will mark the launch of a new book designed – and titled – to celebrate the ad agency’s driving principle: Brutal Simplicity of Thought. London will kick off the event with an exhibition at the V&A museum, featuring replicas of items highlighted in the book, a speech from the authors, and a chance for guests
to preview the Brutal Simplicity of Thought art exhibition that will run as part of the London Design Festival.
This elegantly designed book is a celebration of moments when “brutal simplicity of thought” truly benefited the world, and a reminder that nothing is impossible. Its aim is simple – to leave you happier at the end than at the beginning.
Unlike other works written by agency founders, Brutal Simplicity of Thought is neither a How-To book nor a How-I-Did-It book. Instead, it aims to make the industry see things from a fresh perspective. Thought-provoking and incisive, the book is the distillation – in words and pictures – of the Saatchi approach.
Each page is art-directed like an ad, designed to catch attention, inform and leave readers convinced on the power of simplicity
Maurice Saatchi and his partners first founded Saatchi & Saatchi and more recently M&C Saatchi, the world’s largest independent network of advertising agencies, on the principle of the Brutal Simplicity of Thought. These permeate the culture, philosophy and structure of one of the world’s best known corporate brands and its philosophy is instrumental in shaping the creative work produced by the agencies. This arresting t book promises to inspire anyone interested in the power of ideas.
