adoboLive: Raiford Cockfield, Director of Asia-Pacific, Twitch

E-sports is not as big as what others think it is. But basing it on how it sold out the Key Arena and Staples Center in Los Angeles in five minutes and how the League of Legends World Championships had more people tuned in than the NBA Finals gives us an idea about the scale and value of this industry, and why brands should be taking more advantage of it.

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