GLOBAL – NEW YORK, MARCH 2012: Now on its fourth edition, The One Club’s Creative Week returns on May 7-11, 2012 with four major awards shows, new roster of thought leadership programming; the Creative unConference, and new unique special events.
The weeklong celebration is designed to connect, enlighten, honor and inspire the creative community.
“Just as creativity and the passions that drive it evolve, Creative Week is evolving in breath and scope and is transforming itself into one of the world’s most anticipated festivals,” said Kevin Swanepoel, president at The One Club.
The 2012 program blends thought leadership seminars by day and major awards shows on May 7, 8, 10, and 11. On the evening of the 9th, the midway point of Creative Week, all-new special events will be staged in partnership with Amy Poehler’s “Upright Citizens Brigade” sketch comedy and improv troupe in Manhattan and Digital DUMBO in Brooklyn. The evening of events along the Brooklyn waterfront is part of a broader move to weave America’s 4th largest City—Brooklyn—into the fabric of Creative Week.
Also returning to Creative Week is the “unConference,” where the brightest minds in the creative industry gather for a fast-paced, free-form, highly interactive session to answer this year’s prompt “What I Learned From…,” share ideas and explore opportunities emerging in today’s shifting media landscape. The final unConference session also will be conducted in Brooklyn May 10 at the Front Street Galleries.
Stillwell Partners, best known as the organizers of the annual industry confab, Advertising Week, is partnering with The One Club for the first time this year to expand Creative Week. “Creativity is the new currency of global commerce,” said Matt Scheckner, president and CEO of Stillwell Partners.
Creative Week seminars will take place at two venues with programming running concurrently. Manhattan’s City Winery in lower Manhattan will host seminars on May 7 and 8. Brooklyn’s Galapagos Art Space will host seminars May 7-9. Among those conducting seminars are: radical.media, The Advertising Club of New York, BuzzFeed, Co: Collective, Deutsch, Droga5, International Center of Photography, HUGE, JWT, kbs+p, Momentum, Our Stage, Rapp, The Jim Henson Company, Tribeca Disruption Innovation Awards, The New Yorker Cartoon Bank, Strawberry Frog, VCU Brandcenter, and Victor & Spoils.
And the evenings include many of the world’s leading creative awards including: The One Show Awards — Announcing winners of the prestigious One Show, One Show Design and One Show Interactive international competitions and Art Directors Club Annual Awards Show and Exhibition
Creative Week’s focus on talent is also retained with such programs as The Education Summit and The Young Ones Portfolio Reviews.
The Creative Week NYC calendar of activities is available at www.creativeweek.com. You also can follow Creative Week on Twitter: http://twitter.com/CreativeWeek
