GLOBAL – BERLIN/GENEVA, JULY 16, 2012: The creative agency KKLD*, based in Berlin and New York City, wins Swiss luxury watchmaker Baume & Mercier in a two-step competitive pitch against several competition from Hamburg, Amsterdam, paris, Geneva, London, and New York.
As lead agency digital and social media for Baume & Mercier, KKLD* will redesign the international web presence and manage all social media activities of the luxury watch brand. The activities will be implemented globally.
"We’ve been seduced by KKLD* for their integrated and crosschannel approach but also for their strong creativity, and their extensive skill in digital brand experience or social media management", said Stephanie Bretonniere Head of International E-Marketing and E-Commerce at Baume & Mercier.
Alexander Diehl, founder of KKLD* says of the win: “We are thrilled to get the opportunity to work for such a venerable and inspired luxury brand as Baume & Mercier. Stephanie and her team have an exciting vision for the future of the brand’s digital strategy, and we’ll do our best to define and implement that vision across the digital landscape. With the web moving to mobile and social, this opens up exciting new opportunities in digital communication and commerce. If life is about moments – as the brand claim says – the shift to the next generation digital with Baume & Mercier will be a great moment in the life of our agency.”
