Singapore – Media agency Mediaedge:cia (MEC), is media agency of record of Wrigley in Singapore, the Philippines, Indonesia and Malaysia, following a media review. The appointments are effective immediately.
Wrigley works with MEC in 10 countries around the world, including China and the UK.
“We are proud to have earned Wrigley’s business in these 4 new markets, and we look forward to leveraging our experience with the Wrigley brand in other parts of the world.” said Stephen Li, MEC South & South East Asia CEO.
David Glass, APAC Regional Marketing Director for Wrigley, also commented, “Following a rigorous process we are delighted to announce the appointment of MEC as our media planning and buying agency in these four markets. We look forward to working together to ensure we have the best possible model consistent with our future brand and business plans. We’re convinced that MEC represents our best agency solution for the challenges ahead.”
adobo magazine. The Word on Advertising.
