THE PHILIPPINES, JUNE 27, 2012: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted.
It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advise from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Neil Godfrey, Gary Goldsmith, Roy Grace, John Hegarty, Lionel Hunt, Bob Isherwood, Marcello Serpa, Indra Sinha, Mark Tutsel, Graham Warsop, and dozens more. No other book takes you on such journey through the minds of advertising’s creative leaders.
Book Title: Cutting Edge Advertising Third Edition: How to create the world’s best print for brands in the 21st century
Author: Jim Aitchison
Adobo Special Price : Php 750.00
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Product Details
Paperback : 451 pages
Published by : Pearson/Prentice Hall
ISBN 10: 981-06-7888-6
ISBN 13: 978-981-06-7888-3
Product Dimensions : 6 x 9 inches
Shipping Weight : 28 ounces
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