GLOBAL – FRANCE, JUNE 24, 2013 – McCann Melbourne has won its fourth and fifth Grand Prix Lions for its ‘Dumb Ways to Die’ viral for Metro Trains. The campaign – which included video, print, radio and outdoor – reigned in Integrated, as well as in Film. It won its first three Grand Prix in Radio, PR and Direct. Overall, ‘Dumb Ways to Die’ is taking home 28 Lions.
Ogilvy Brasil snatched top distinction in Titanium for Dove ‘Real Beauty Sketches’. In Film Craft, it was 4creative London for Channel 4’s ‘Meet the Superhumans’ and in Branded Content & Entertainment, ‘Pereira & O’dell for Intel + Toshiba’s ‘The Beauty Inside’ (also Grand Prix in Film).
Complete list of winners:
Branded Content & Entertainment Winners – CL2013
Film Craft Lions Winners – CL2013
Film Winners – CL2013
Titanium & Integrated Lions Winners – CL2013
