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For Stefan Sagmeister, short-term everything is crap, long-term everything is fantastic
New York-based Austrian designer Stefan Sagmeister needs no further introduction. His reputation and philosophical, introspective take on creative thinking precede…
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The search for the next creative spark goes nationwide: Young Kidlat 2026 is now open
For the first time in its history, the Young Kidlat Student Competition, hosted by the 4As Philippines and the Creative…
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What’s the future of marketing? These industry leaders say it’s more human than ever
Artificial intelligence is no longer a future-facing experiment. It is now influencing how brands create, plan, measure, and connect with…
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Stefan Sagmeister on the ‘single worst job’ of his life
We live in such carefully curated times that it’s rare to hear a story of something that has gone really,…
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Dispatch from D&AD 2026: What jurors couldn’t stop talking about before the Pencils dropped
As the D&AD Awards shortlists were being finalized, industry practitioners gathered at the iconic Tate Modern on London’s South Bank…
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Google Marketing Live unveils Gemini as the ultimate business solution across Search and YouTube
Google Marketing Live shattered the glass ceiling of agentic commerce by unveiling a new generation of business solutions built within…
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The biggest threat to art direction and craft is not AI
Images have never been easier to create, yet truly original perspectives have never felt more difficult to find. For dentsu…
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Work hard, be kind, and be difficult when necessary: The creative nerve Third Domingo built, and the Ilagan brothers now carry
There was no evident display of superiority or trace of bravado as Jasper Ilagan, Jedd Ilagan, and Third Domingo stood…
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In the age of AI and algorithms, the human POV is the real advantage
Badong Abesamis continues to champion advertising that cuts through noise without abandoning craft. As Founding Partner of GIGIL and one…
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How ‘intra-tainment’ is changing the way audiences engage with entertainment
As entertainment continues to expand across film, gaming, audio, sports, creator content, and immersive experiences, storytelling itself is becoming increasingly…
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Creativity unbound: Beyond the walls of advertising
Mukund Olety believes that creativity thrives well beyond the advertising industry. It exists in policy changes, business decisions, community-led solutions,…
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Packaging design is now a battle for attention and distinction — here’s how brands can stand out
Packaging is no longer competing solely for shelf presence— but also for clarity, recall and instant emotional recognition. For Katrina…
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If it ends with the campaign, was it ever impactful?
At a time when “impact” has become one of the advertising industry’s most overused words, Ali Rez is pushing for…
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