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The entertaining power of AI: Ricardo Adolfo on creativity, stories, and machines at MAD STARS 2025
BUSAN, SOUTH KOREA – On a warm Wednesday afternoon in late August 2025 in Busan, the energy inside the Mad…
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So you want to be a copywriter
KUALA LUMPUR, MALAYSIA – Hands up everybody who wants to be a Copywriter! *Cricket sounds* Thought so. Advertising was and…
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Philippines dominates Southeast Asia at MAD STARS 2025 with Grand Prix of the Year for MullenLowe Treyna, 2 Grand Prix for VML Manila: Full List Here
BUSAN, SOUTH KOREA – MAD STARS 2025 is back — and bolder than ever. Held from August 27 to 29…
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YouTube Shopping accelerates growth in the Philippines
MANILA, PHILIPPINES: YouTube is fueling a new era of video commerce in the Philippines, with YouTube Shopping — launched in…
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GUT Instinct: Inside the Creative Engine Driving GUT Asia
SINGAPORE – At the GUT Asia office tucked inside Singapore’s vibrant Raffles Place, there’s a buzz of bold ambition. Within…
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When women’s stories leap into the light: Sunshine team opens up on the risks of investing in young women’s experiences and why it matters
MANILA, PHILIPPINES – Sunshine, a recent sports coming-of-age film, has been making waves in cinemas since its nationwide release. Now…
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Beyond the bottle: Coca-Cola TM Category Head Teejae Sonza on marketing as a form of service that creates meaningful human connection
MANILA, PHILIPPINES – Sometimes, the road we choose to walk on takes us down unexpected twists and turns, leading to…
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Remembering Sompat Trisadikun — A light of creativity in Asia
MANILA, PHILIPPINES – The Asian advertising world is in mourning following the sudden passing of Sompat Trisadikun, fondly called “Khun…
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Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark…
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‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative…
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Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially…
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BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia…
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