GLOBAL, OCTOBER 2011: The Art Directors Club has launched its call for entries campaign for the ADC 91st Annual Awards. Created by DDB New York, "Keep fighting the good fight" is the integrated campaign’s line. It is online at www.adcawards.org and will be seen in banner ads and mailouts.
Finnish illustrator Rami Niemi drew the posters. Headlines include "I think we should schedule a meeting" overlaying a visual of a meeting already in progress. Another poster, depicting a photo shoot for a can of unbranded tuna, has a client stating, "I want it to be Irving Penn meets Helmut Newton."
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The agency also tapped renowned comedian Lewis Black, famous for his idiosyncratic comedy style, to create an original rant recording for the campaign. The animated rant video features Black channeling his inner advertising creative and fuming about the pressures of agency life with double-edged witticisms such as, "Comedy routines are developed over lifetimes. Movie scripts are crafted over years. But a compelling message to woo consumers into a buying frenzy… Yeah, we’re gonna need that by three o’clock."
"DDB New York went above and beyond the call of duty to give us a truly integrated campaign," said Olga Grisaitis, director, ADC. "Creatives will relate to the portrayal of the challenges they face each day in the creative process."
"We wanted to give a nod to all the pain and suffering that every creative person goes through in order to produce a great idea," said Matt Eastwood, chief creative officer, DDB New York. "From getting the idea through the account team to the client meeting to the final production, there are so many hurdles and so many casualties. We wanted to encourage creatives to ‘Keep fighting the good fight’ because in the end, an ADC Cube makes it all worthwhile."
Early bird deadline is January 4, 2012. Register at www.adcawards.org.
CREDITS
Agency: DDB New York
CCO: Matt Eastwood
CD: Menno Kluin
Copywriter: Aron Fried, Mike Sullivan, Rodrigo de Castro
Art Director: Carlos Wigle, Joao Unzer
Designer: Juan Carlos Pagan
Illustrator: Rami Niemi
Music: DJ Rogo
Art Buyers: Carol Brandwein, Jane Piampiano
