ASIA-PACIFIC – AUSTRALIA, MARCH 25, 2013 – The winners of the 34th annual AWARD Awards have been announced in a celebration of the most outstanding creative communications work in the Asia Pacific region. A total of 12 gold awards were presented at this year’s ceremony – the culmination of the three-day 2013 Circus festival of Commercial Creativity.
It was a successful evening for Ogilvy & Mather Advertising Shanghai, becoming a four-time gold winner for its ‘Cokehands’ campaign, while Colenso BBDO & Finch and George Patterson Y&R Melbourne were awarded two gold trophies each. Receiving recognition for the ‘Beer Chase’ campaign in the Film and Video category, gold was presented to Clemenger BBDO Melbourne. The DDB Group Sydney also received gold in the Print category for the ‘Park Assist Technology’ campaign, while Finch – 37 Degrees was awarded gold for its campaign ‘37 Degrees Glasses’.
The last of the gold awards was given to WhybinTBWA Sydney for the ‘NRMA – Car Creation’ campaign in the Digital category, which also received the title of Best in Show.
Chairman of judging, JWT’s Lo Sheung Yan, who awarded Best in Show, said: "In today’s award judging room, it’s difficult to appreciate a campaign with a big idea which carries layers of executions and depths in craftsmanships. In order to make sure you see the difference their product offers, not in a cold and mechanical manner but an engaging and artistic way, the creative team has used many different small parts to show you the big picture."
Alongside their campaign achievements, WhybinTBWA Sydney was also appointed Agency of the Year, while both BBDO and Revolver/Will O’Rourke held on to their titles of Network of the Year, and Production Company of the Year respectively for the second year in a row. The final title of Client of the Year went to the Australian Deference Force.
AWARD Chairman Craig Davis said: “We are thrilled to provide a platform through which so much outstanding creative work can be recognized – the showcase has been inspirational for all of us, and important recognition for all our finalists.”
Concluding the presentation, The Campaign Palace was inducted in the AWARD Hall of Fame.
The 2013 AWARD Chairmen include: Lo Sheung Yan (JWT), Dave King (M&C Saatchi), Michael Ritchie (Revolver/ Will O’Rourke), Dave Bowman (WhybinTBWA), Micah Walker (The Monkeys), Philip Andrew (Clemenger BBDO), Spencer Battista (Cooch Creative), Mike Hill (Holler), Julian Melhuish (Churchward Melhuish), and Michelle Hutton (Edelman).
This year again AWARD highlighted the top five Agencies, Clients, Production Companies, and Network of the Year:
Production Company of the Year – Top 5
1. Revolver/Will O’Rourke
2. Finch
3. Exit Films
4. The Sweet Shop
5. Naked Communications
Agency of the Year – Top 5
1. WhybinTBWA Sydney
2. Colenso BBDO
3. George Patterson Y&R Melbourne
4. Clemenger BBDO Melbourne
5. George Patterson Y&R Sydney
Client of the Year – Top 5
1. Australian Defence Force
2. Insurance Australia Group
3. Coca Cola Company
4. Diageo Australia
5. Virgin Mobile Australia
Network of the Year – Top 5
1. BBDO
2. TBWA
3. Y&R
4. Ogilvy & Mather
5. DDB
Best in Show
Title: ‘NRMA – Car Creation’
Company: WhybinTBWA Sydney
Gold Winners
Category: Film and Video
Subcategory: Television Commercials, individual – over 30 seconds
Title: ‘Beer Chase’
Company: Clemenger BBDO Melbourne
Category: Craft in Film
Subcategory: Digital Visual Effects
Title: ‘Donation Glasses’
Company: Colenso BBDO & Finch
Category: Print
Subcategory: Consumer Magazines, individual
Title: ‘Cokehands’
Company: Ogilvy & Mather Advertising Shanghai
Category: Print
Subcategory: Newspapers, individual – colour
Title: ‘Cokehands’
Company: Ogilvy & Mather Advertising Shanghai
Category: Print
Subcategory: Newspapers, campaign
Title: ‘Park Assist Technology’
Company: DDB Group Sydney
Category: Poster and Outdoor
Subcategory: Street Furniture
Title: ‘Cokehands’
Company: Ogilvy & Mather Advertising Shanghai
Category: Poster and Outdoor
Subcategory: Outdoor, individual 24 sheet and 6 sheet poster
Title: ‘Cokehands’
Company: Ogilvy & Mather Advertising Shanghai
Category: Promotion and Experiential
Subcategory: Best Use of Social Media Marketing in a Promotional Campaign
Title: ‘Signed Finds by Vinnies’
Company: George Patterson Y&R Sydney
Category: Digital
Subcategory: Digital Campaign – Business to Consumer
Title: ‘NRMA – Car Creation’
Company: WhybinTBWA Sydney
Category: Media
Subcategory: Best Use of Media – Film
Title: ‘Donation Glasses’
Company: Colenso BBDO & Finch
Category: Media
Subcategory: Best Use of Media – Outdoor/Ambient
Title: ‘Mobile Medic’
Company: George Patterson Y&R Melbourne
Category: Creative Innovation
Title: ’37 DEGREES GLASSES’
Company: FINCH – 37 DEGREES
BBDO Guerrero leads Philippine winners with three Bronze awards in Film & TV on ‘Persistent Headaches’ (Bayer Philippines), a Bronze in Digital for ‘It’s More Fun in the Philippines’ (Department of Tourism), and a Silver in Media for ‘Bottle Light’ (Pepsico Philippines).
DM9 JaymeSyfu and TBWA\Santiago Mangada Puno each took home two Silver Awards for ‘Bury the Past’ (Gabriela) and ‘Project EDSA’ (Boysen) respectively. Ace Saatchi & Saatchi snagged two Bronze awards (one in Direct Marketing and the other in Promotion & Experiential) for ‘Tiger Energy Playground’ (Kraft Philippines).
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