MANILA, JULY 31, 2013 – Advertising agency, Image Dimensions, and Invasion Films teamed up for Café Puro’s commercial with a ‘naturally’ cool endorser.
Lourd De Veyra, a four-time Palanca award-winning writer starred in the latest coffee commercial. Image Dimensions explained that his deadpan and natural way of doing things while being relevant makes him the perfect choice for the new campaign. Director Nui Cortes of Invasion Films added that Lourd, apart from his “kayumanggi” looks, his connection to the pinoy audience through his TV shows blogs and books is a bonus to pursue the commercial. He drew parallelisms between our penchant for some of the identifiably Pinoy habits and his natural coffee of choice, Café Puro.
With its theme, “Noypi” the companies want to show a natural blend of fun and humor that reflects the Filipino way of life. The production team has done extensive research and just hanging out with the guy did the trick. As part of the overall visual design Jimmy Wong, director of photography, enhanced the natural light in the location making it look beautifully unstudied. Steph Aves, Resolve colorist of FluidPost pulled some lovely colors out of every frame of the 30-second material put together into an engaging narrative.
“We are happy that the agency rose to the challenge of coming up with a new material that highlights the natural attributes of Café Puro. “Noypi” is engaging and endearing at the same time without losing out on the message of Café Puro’s natural goodness,” stated Mitos Camahort, president of Image Dimensions.
“The wonderful collaboration between myself as the director and the agency, plus Lourd as the endorser, resulted in a visual narrative treatment that satisfied the objective of the brand.” Cortes pointed out.
CREDITS:
Client: Commonwealth Foods, Inc.
Product: Café Puro
Title: “Noypi” TVC 30s
Agency: Image Dimensions
President: Mitos Camahort
SVP: Ed Estrada
Account Director: Flor Bermudez
Creatives: Agnes Cristobal, Jimmy Peña, Doji Ordonez
Prod. House: Invasion Films
Post: Fluidpost
Director: Nui Cortes
Director of Photography: Jimmy Wong
Production Head: Dondon Reyes
Exec. Producer: Chi Ong
Prod. Designer: Beth Amazan
Prod. Manager: Jojo Castaño
Prod. Assistants: Apple Sarmiento, Nonna Casiano
