Canada's parks come to life in animated Royal Mint campaign

GLOBAL – NOVEMBER 2011: For the Royal Canadian Mint’s new coin campaign celebrating Canada’s National Parks, rich textures and colors, and 2D and 3D mix in two well-crafted spots by creative agency Y&R and production company Crush.

“Parks Canada” pays tribute to the world’s first national park system and its work in preserving the wilderness. “Boreal” is dedicated to the boreal forests, said to be the largest ecosystem in the world, in time for the International Year of Forests.

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Crush Creative Director Gary Thomas narrates the beginnings of the commercials: “The project was an ode to Canada, and a chance to bring the beautiful designs on these coins to life. Yoho Yue was the lead designer on the spots and used After Effects to its maximum potential. We had two talented freelance traditional animators, Robert Findley and Sam Chou to provide some of the individual elements. The mood was intended to touch on some of the great pieces done by the National Film Board, as well as some of The Group of Seven’s work to make work that was modern, but had a nostalgic quality.”

CREDITS

Client: Royal Canadian Mint

Advertising Agency: Y&R

Creative Director: Joe Hash, Darcy Maloney

Art Director: Francheska Galloway-Davis

Copy Writer: Marcelo Ceron

Producer: Jac Benoit

Account Director: Jo-Anne Cusimano

Account Manager: Allison Wallis

Account Executive: Edmond Chung

Production Company: Crush

Creative Director: Gary Thomas