MANILA, July 19, 2013- With the tongue-twisting copy, “Taste the terrific tandem of this totally tempting twosome” and the chickens and mojos dancing in kaleidoscope effect, the new Shakey’s: Project Mantra from J. Romero Advertising will trigger your craving for chicken and mojos.
Like the last song syndrome effect of the TVC’s jingle, the campaign aims to push the audience’s desire to get a Shakey’s Chicken ‘n’ Mojos, and will not go away until they get to taste it.
To complete the campaign, J. Romero is also releasing radio, print and outdoor ads of the same concept.
“Admittedly, making something fresh was not easy – the Chicken ‘N’ Mojos has been around for more than 30 years, after all. But if you stare at something long and hard enough, it begins to show sides of itself that you’ve never really noticed before. In this case, quite literally”, said Carl Clemente, Copy Group Head J.Romero Advertising.
Credits
ACCOUNTS: SVP/Business Unit Director: Manny Gutierrez
Account Director: Antoinette Almosa
Senior Account Manager: Joy Germones
CREATIVES: Executive Creative Director: Grace Alvarez
Creative Director: Juni Simbulan
Copy Group Head: Carl Clemente
Junior Art Director/s: Celson Durante
Sheila Tenorio
