GLOBAL – UNITED STATES, MARCH 11, 2013 – MyPRGenie (www.myprgenie.com) is set to launch the first ever crowdsourcing media platform this march. For the first time, PR professionals and companies can share media contacts to earn points and gain access to hundreds of thou sands of the most up-to-date media contacts.
According to Miranda Tan, CEO of MyPRGenie, the new crowdsourcing media platform is a re-imagination of how media contacts are researched, collected and updated. "What’s exciting is that adding a wiki-styled, crowdsourcing technology allows PR professionals to automatically update media contacts in real-time and share it with a community, versus the old-fashioned way of tediously calling and manually updating the contact database one by one. It is amazing how much manual work remains in maintaining most media databases."
"Sales professionals have had access to this kind of data for years," she said, "But this is the first time such a system has been added to a public relations platform."
The new system will go live on MyPRGenie’s cloud-based public relations platform this month.
The platform allows users to earn points by sharing their media contacts, which could be used to purchase contacts added by other users. A rating system lets users identify problems in the database, so we can quickly update records.
User comments about reporters or feedback from reporters who want to opt-out of the system are automated. MyPRGenie will automatically delete email addresses after a hard bounce, and ensure that the databases remains current with no bad email addresses. Media contacts who have unsubscribed cannot be added back to the system by users. Tan says that it’s a better way to help media reporters manage emails and follow companies while blocking unwanted emails and spam from companies.
