Ripe for the picking: 53% of South East Asia’s e-mobile population use Apple devices

ASIA-PACIFIC – SINGAPORE, DECEMBER 12, 2011: Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in six countries in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population. 

 

11.8 million Internet users, attributing to 53.1 percent of the SEA e-mobile population, used leading Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Thailand and Singapore, used by over 70 percent of the local e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device with 37.51 percent share, iPad has the highest usage compared 

to other mobile devices in all other SEA countries.  

 

Apple SEA Market Share, Month Ending October 2011 

Thailand 79.6% iPad – 47.9% 

Singapore 75.8% iPhone – 37.5% 

Philippines 69.2% iPad – 43.7% 

Malaysia 57.1% iPad – 34.6% 

Vietnam 33.7% iPad – 17.1% 

Indonesia 10.06% iPad – 10.0% 

 

In the month ending October, 14.6 million e-mobile users, accounting for 65.7 percent of the SEA e-mobile population, used mobile devices manufactured by Apple, RIM, Nokia and Samsung. Blackberry ranked third with 6.9 percent share, while Samsung rounded off the list 

with a collective 2.6 percent share.  

Top Manufacturers of Mobile Devices in SEA, Month Ending October 2011 

1.  Apple  iPad 32.0% 

2.  Apple  iPhone 19.1% 

3.  RIM  BlackBerry  6.9% 

4.  Apple  iPod Touch 1.9% 

5.  Nokia  Smartphone 2.8% 

6.  Samsung  Galaxy Tablet 1.4% 

7.  Samsung  Galaxy Smartphone 1.2%