GLOBAL – NEW YORK, USA, DECEMBER 2010 – The Global Awards for healthcare advertising announced its 2010 award winners last week at two award presentations this year, in New York, USA and in Sydney, Australia. This year’s GrandJury awarded two prestigious Grand Global Awards, one to McCann Healthcare Worldwide Japan, and the second to Taxi Canada, as well as 31 Global Awards and 115 Finalist Certificates.
Global Awards Executive Director Michael Demetriades and Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus Tom Domanico presented the trophies to the 2010 award winners. “Each year I’m more impressed with the quality of the work submitted for judging. It speaks volumes about the talent in the Healthcare industry,” said Domanico.
McCann Healthcare Worldwide Japan was awarded the Grand Global Award for Communication to the Healthcare Professional for “It’s Easy” for client Saizen (easy pod) Merck Serono. The award-winning video illustrates a simple delivery device to administer human growth hormone and features a young girl dancing as she evolves into a woman.
The GrandJury awarded Taxi, of Toronto Canada, the prestigious Grand Global Award for Communication to the Consumer for “Antiquing/Strolling/Reading” for client Viagra. The premise of the award-winning commercials — when couples stop having sex, they fill the void with other couple activities that can end up taking over their lives; with the help of Viagra, these couples were able to get back into the bedroom again.
Taxi’s Chief Creative Officer Steve Mykolyn accepted the award in New York and commented, “It’s great to win a Grand Global Award. This win is doubly great for TAXI and Pfizer because the work being recognized for Viagra had two things going for it; a fantastic insight, plus the power to entertain, even with repeated viewings. Make that three things. The campaign also had a positive impact on sales.”
The 2010 Global Awards Grand Jury recognized winners from around the world. The U.S. received 10 Global Awards; England garnered 7 Global Awards; Australia received 5 Global Awards, Canada was honored with 2 Global Awards, and Belgium, Germany, India, Italy, Spain, Sweden, and Switzerland each were honored with one Global Award.
Judging sessions for this year’s Global Awards were hosted by the following prominent international agencies: McCann Erickson Sydney, Australia; Ogilvy Healthworld London, England; Pharmacom Barcelona, Spain; Topin & Associates Chicago, USA; Trademark DM Melbourne, Australia; and at The Global Awards headquarters in New York, USA. Global online judges participated from the following countries: India, Canada, Germany, Singapore, Denmark, and Italy.
Now in its 16th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products. The Global Awards Advisory Board and GrandJury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising.
View the award winners at www.theglobalawards.com.
