Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week’s top campaign picks put sweat, wrinkles, fruits, and mo in the limelight
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Unmasking gender bias in sports: A deeper look into Marcel Paris and Orange’s award-winning ‘WoMen’s Football’
NEW YORK, USA — At the recently concluded The One Show 2024 and D&AD 2024, the top ad in some…
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Heineken Silver pulls together Marvel Studios’ Deadpool & Wolverine to end bitterness
NEW YORK, USA — Heineken Silver announced that it will step into the Marvel Cinematic Universe (MCU) to celebrate the…
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Check your hearing with Deaf Thai Foundation and Cj Worx’s accessible testing initiative
BANGKOK, THAILAND — With 2.7 million Thais facing a growing risk of hearing loss, not just the elderly but also…
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Carrier Philippines and Ace Saatchi & Saatchi make the commuter experience much cooler with air-conditioned bus stop
MANILA, PHILIPPINES — With heat indexes frequently surpassing 40°C (104°F) in many different areas, summer in the Philippines brings not just…
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TAC raises driving awareness in new campaign with Clemenger BBDO
SYDNEY, AUSTRALIA — Sleepy drivers are getting a serious wakeup call in a new campaign for Victoria’s Transport Accident Commission…
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St Luke’s creates a fruity island fantasy world for Old Mout Cider
LONDON, UK — Old Mout Cider has launched a national summer advertising burst starring its iconic Kiwi brand mascot, who brings…
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Strike’s new spot for Aides underlines the beauty of aging, especially for people living with HIV
PARIS, FRANCE — Paris agency STRIKE unveils a new campaign for AIDES, the leading association fighting against HIV/AIDS in France.…
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Coca-Cola launches Foodmarks in the Philippines to honor Filipino food culture
MANILA, PHILIPPINES — Coca-Cola has been an integral part of iconic Pinoy food and cultural moments for generations. From the…
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Prime Video and Leo Burnett Australia debut ICC T20 World Cup campaign with cricket star Usman Khawaja
SYDNEY, AUSTRALIA — As the new home of ICC World Cup Cricket in Australia, Prime Video has kicked off its…
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BBDO Asia reveals its top 8 Cannes Lions 2024 Entries
SINGAPORE — Ahead of the prestigious Cannes Lions International Festival of Creativity, BBDO Asia has revealed its top eight submissions.…
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Gatorade fuels performance and teamwork with ‘Sweat unites us’
MANILA, PHILIPPINES — A basketball game is never just about basketball; more than anything, it’s about shared experiences. It’s about…
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GIO and Ogilvy show the precious value of everyday items
SYDNEY, AUSTRALIA — Car insurance company GIO has unveiled a new brand platform through creative agency Ogilvy, marking a new…
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