Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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McCann Worldgroup Thailand partners with TCP Group to debut Ready Sparkling energy drink
BANGKOK, THAILAND — Creative agency McCann Worldgroup Thailand has partnered with the TCP Group, renowned for its pioneering and market-leading…
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Creative Cracker’s 15-second Keratinplus ad with Maja Salvador becomes internet sensation
MANILA, PHILIPPINES — An unknown agency rarely gets to crack a campaign that trends organically. Creative Cracker, the ad agency…
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SB19, BINI, SunKissed Lola, and Flow G collaborate on Puregold’s new music video
MANILA, PHILIPPINES — After weeks of building anticipation and dropping hints on their social media platforms, supermarket chain Puregold has…
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Ocado invites shoppers to let ‘Summer Come to You’ in new campaign
LONDON, UK — Ocado, the world’s largest dedicated online grocery retailer, reminds shoppers of its unbeatable range and seamless service in…
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This week’s top campaign picks put sweat, wrinkles, fruits, and mo in the limelight
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Unmasking gender bias in sports: A deeper look into Marcel Paris and Orange’s award-winning ‘WoMen’s Football’
NEW YORK, USA — At the recently concluded The One Show 2024 and D&AD 2024, the top ad in some…
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Heineken Silver pulls together Marvel Studios’ Deadpool & Wolverine to end bitterness
NEW YORK, USA — Heineken Silver announced that it will step into the Marvel Cinematic Universe (MCU) to celebrate the…
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Check your hearing with Deaf Thai Foundation and Cj Worx’s accessible testing initiative
BANGKOK, THAILAND — With 2.7 million Thais facing a growing risk of hearing loss, not just the elderly but also…
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Carrier Philippines and Ace Saatchi & Saatchi make the commuter experience much cooler with air-conditioned bus stop
MANILA, PHILIPPINES — With heat indexes frequently surpassing 40°C (104°F) in many different areas, summer in the Philippines brings not just…
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TAC raises driving awareness in new campaign with Clemenger BBDO
SYDNEY, AUSTRALIA — Sleepy drivers are getting a serious wakeup call in a new campaign for Victoria’s Transport Accident Commission…
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St Luke’s creates a fruity island fantasy world for Old Mout Cider
LONDON, UK — Old Mout Cider has launched a national summer advertising burst starring its iconic Kiwi brand mascot, who brings…
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Strike’s new spot for Aides underlines the beauty of aging, especially for people living with HIV
PARIS, FRANCE — Paris agency STRIKE unveils a new campaign for AIDES, the leading association fighting against HIV/AIDS in France.…
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Coca-Cola launches Foodmarks in the Philippines to honor Filipino food culture
MANILA, PHILIPPINES — Coca-Cola has been an integral part of iconic Pinoy food and cultural moments for generations. From the…
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