TBWA\Media Arts Labs’ latest campaign for Apple “Oversharing” reiterates the brand’s stance on user privacy.
The film opens on a bus with a man announcing how many websites he checked for divorce attorneys, and continues with a series of instances of people declaring their log-in credentials and credit card details in public spaces.
https://www.youtube.com/watch?v=-l61NE0eqkw
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The tagline reads at the end of the film, “Some things shouldn’t be shared. iPhone helps keep it that way.”
A timely reminder to protect one’s tracks in the digital world, Apple’s ad reflects their core values that “privacy is a fundamental human right.”
